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How I Found My Perfect Match [Cosmopolitan Interview]

he says she says cosmopolitan interview sundbergs

he says she says cosmopolitan interview sundbergs

The internet is great for many things. Using it I’ve bought a house, got my last job and oh yes – found a wife. Thanks to Match.com I’ve been happily married for almost a year now. And just in time for our first anniversary, Mrs Sundberg and I have been featured in Cosmopolitan Magazine here in the UK (Page 113/114 June edition).

Our piece isn’t on the magazine’s website but I have managed to get my hands on the article and photos. Many thanks to Brands2LifeMatch UK and The Worx for making this happen!

Below is the article in its entirety as written up by Lorna Gray. You may want to check out the PDF originals as well; Page 1 & Page 2.

‘We found love online’ Internet dating can be a nightmare – but not for this couple. Do you believe in instant attraction? Newlyweds Sophie and Jorgen from north London did – even before their first date.

So, how did you find each other?

SOPHIE “We met online in 2008. Some of my friends had tried internet dating so I decided to give it a go.”

JORGEN “I think we both found it hard to meet people because we were living quite hectic lives in London and I was ready to settle down. I’d only been on the website for a few months when I met Sophie.”

Who made the first move?

SOPHIE “I sent him a message. I thought he looked really sweet in his pictures on Match.com and he seemed like my type of guy. My friends warned me about players online so I was quite selective in who I spoke to. But I just had a really good feeling about Jorgen.”

JORGEN “The first thing that struck me about Sophie was her pictures. Her gorgeous red hair stood out as I’ve always loved redheads. Oh, and the freckles. Very cute. I was really flattered she initiated it.”

SOPHIE “We messaged back and forth a few times and spoke on the phone. Then we decided to go on a date. It sounds nuts but I already knew it was something special. I’d told my mates about him and everything.”

JORGEN “I was the same. I couldn’t wait to meet her in person.” Were you nervous on your first date?

BOTH “Yes!”

SOPHIE “ When I got on the Underground to meet Jorgen, I realised in my nervous state I had left my front door unlocked and my oven on!”

JORGEN “So my first impression was Sophie in a mad panic, on the phone to her flatmate telling her that their flat was going to burn down. It was oddly endearing.”

SOPHIE “Luckily my flatmate was on her way home so I managed to relax. We went to a really nice Thai restaurant and then for some drinks. There was an instant attraction between us and the conversation flowed easily.”

So you knew that there’d be a date number two?

SOPHIE “Yes, I even broke my no-kissing rule! I told myself I wasn’t going to kiss anyone until I’d been on three dates with them because I was taking it really seriously. I was determined to find a meaningful relationship – I didn’t want to mess about.”

JORGEN “But I guess it felt like we’d been on three or four dates by the first time we met anyway, as we’d spoken so much and found out a lot about each other.”

And how did your relationship blossom?

JORGEN “Sophie and I became ‘official’ quite quickly, probably after about five dates.”

SOPHIE “Looking back, it was all a bit of a whirlwind but we both knew what we wanted. It wasn’t long before I knew we’d be together forever.”

Aww! What was the proposal like?

SOPHIE “We were in Lille in France in December 2010. We’d been out for dinner and it was snowing outside with all the Christmas lights on – very romantic. That is, until Jorgen said he had a stomach ache and asked if we could walk a bit slower.”

JORGEN “It was a decoy!”

SOPHIE “I didn’t realise, though, and I was worried about him. I was talking nonstop until he asked me to shut up as he needed to say something. I thought he was going to ask what to do about his stomach pain… but instead he caught me by complete surprise and said, ‘Will you marry me?’”

JORGEN “And she said no!”

SOPHIE “I blurted out ‘no’ because I was in total shock. But then I asked him to repeat what he’d said and answered, ‘Of course.’”

jorgen and sophie sundberg egypt cologne and getting hitched

What was the wedding like?

JORGEN “It really was the best day of our lives. We got married last May in London and had our reception at Alexandra Palace. We put a lot of thought into making it as personal as possible.”

SOPHIE “We tried to integrate our Swedish, Italian and Irish roots. We walked into the church together as Swedes do, we had an Irish harpist, and we had an opera singer perform in Italian.”

Lovely! What’s the glue that holds you together?

SOPHIE: “We have a similar outlook on life and generally just like being together, which always helps!”

JORGEN: “We definitely have the same mentality. But we’ve got different interests, which is good too. She’s outdoorsy, whereas I like reading and blogging.”

What’s your advice for a successful relationship?

SOPHIE: “I’d say 100% honesty, even in the small things. Sex is obviously  important but you shouldn’t base your relationship on it.”

JORGEN: “I’d agree – it’s all about being honest.”

mr and mrs grilling test

Mr & Mrs Test – Jorgen’s Grilling

What’s she most scared of?

HE SAYS: “Sleepless nights.”

SHE SAYS: “I’m scared of heights.”

What’s her worst habit?

HE SAYS: “Talking too much!”

SHE SAYS: “I talk a bit too much for him.”

What does she like you wearing?

HE SAYS: “My skinny jeans and tweed jacket.”

SHE SAYS: “His blue suit or tweed jacket and skinny jeans with brogues.”

What’s her favourite song?

HE SAYS “House tunes from the ’90s – possibly Rhythm Is A Dancer.”

SHE SAYS “Barry White’s You’re The First, The Last, My Everything. It was our first dance.”

What could she not live without?

HE SAYS “Me! (and Italian cooking ingredients).”

SHE SAYS “Jorgen.”

HE SCORES: 3/5

Mr & Mrs Test – Sophie’s Grilling

What’s he most scared of?

SHE SAYS: “Taking off in an aeroplane, or heights.”

HE SAYS: “Scuba diving.”

What’s his worst habit?

SHE SAYS: “When he shakes his leg.”

HE SAYS:  “When I constantly shake my leg.”

What does he like you wearing the most?

SHE SAYS: “Skinny jeans, heels and a sparkly top… I think.”

HE SAYS: “Skinny jeans, sparkly stuff.”

What’s his favourite song?

SHE SAYS: “I don’t think he has one favourite.”

HE SAYS: “Anything by Led Zeppelin or the Rolling Stones.”

What could he not live without?

SHE SAYS:  “Me… or the internet.”

HE SAYS: “Sophie (and the internet).”

SHE SCORES: 3/5

Related: So We Got Married [Wedding Dance Video Inside].

How To Become a Successful Dictator: Behave Badly

dictator-crazy-man-lego

dictator-crazy-man-lego

Being a dictator is suddenly very topical. Not since the days of Julius Caesar and maybe the 1930s have dictators been discussed so much. The late Colonel Mohammed Ghadaffi and his mad antics certainly helped fuel the discourse last year, not to mention the succession of Dear Leaders in North Korea. And funnyman Sascha Baron-Cohen has just released his new film ‘The Dictator’, I hope it’s at least half as funny as Charlie Chaplin’s movie from the days of Hitler and Mussolini.

This post contains my thoughts about a book I just finished reading called The Dictator’s Handbook: Why Bad Behavior is Almost Always Good Politics by Bruce Bueno de Mesquita and Alastair Smith. As soon as I saw this title I knew I had to read it. Not sure where the fascination of dictators comes from, apart from watching hundreds of hours of WWII documentaries on telly as a young boy.

Some tips for aspiring dictators:

Remember your coalition

One thing I’ve learnt from this book is the power of the coalition. No matter how ruthless a ruler is, they can’t go around torturing every dissident. There is always a need for a strong coalition, people and groups that you keep sweet in return for their loyalty. For dictators this is typically the armed forces, the very rich, corporations etc – where the real power lies. Democratic leaders on the other hand will need to keep a large groups of people happy in order to stay in power (think religion, race, industries), as everyone has the right to vote.

As the coalition expands and more people are added, the initial members will not be happy. More coalition members means there is less money to go around and you’ll get internal power struggles. There comes a time when you might have to do a trim and either exile people or worse. Stalin did a great purge of officers, Hitler did something similar with his SA troops.

If you upset your coalition too much (like stopping payments), the people around you will start to think about an alternative leader and this is not good. Which leads us nicely onto the next point…

Always borrow as much money as possible

The authors write that borrowing is a wonderful thing for leaders. They get to spend the money to make their supporters happy today, and, if they are sensible set some aside for themselves. The problem of actually repaying all that debt will be someone else’s (unless the leader manages to stay in power for that long of course). ‘Autocratic leaders borrow as much as they can, and democratic leaders are enthusiastic borrowers as well.’

The book contains and interesting example of Nigeria, a country with plenty of oil revenues and a small coalition. When Nigeria started making some serious money from their oil you would think they would stop borrowing. Oh no, instead the higher revenue meant they could now service a larger debt so instead increased the borrowing.

Let’s face it, if you know you’re not staying in power for too long why not borrow as much as you can? As a dictator you’re always looking over your shoulder and you have to keep money stashed away in Switzerland or somewhere for a very rainy day.

Democracy is sometimes good for business

Small coalitions can be kept in power for decades as long as they know where the money is. By money, the authors mean natural resources like oil or minerals and more crucially foreign aid from wealthier nations. As long as the dictator can convince rich nations to keep sending money, the coalition can divvy up the cash and make sure as little as possible reaches the people. Examples of this would be African nations during the cold war who either got handouts from the Americans or Soviets. Once the political climate changes and when there’s no need to support small nations, that money will dry up.

When a dictator can’t rely on foreign money pouring in, the second best thing is to get the economy going so that they can tax companies and people. This is more difficult of course and would require reforms towards (what looks like) democracy. Think of Burma at the moment, the junta there has realised they need to get the economy going and now making baby steps towards a free society.

Keep infrastructure to a minimum

This book also taught me why roads are crap in some countries. I recently flew into a country which has been plagued by guerrillas and it took five hours to drive to the hotel from the airport. This journey should have taken about one hour if there were a proper road. The reason? Authoritarian leaders never build good infrastructure out of fear that their enemies can use them to mobilise their forces. Vital supply routes (from the diamond mines to the port) will stay open, as well as a safe passage for the leader in case he needs to go into exile. Everyone else will have to struggle along on dirt roads.

Infrastructure will be bad in small-coalition countries, where a dictator has a small clique around him and has no need to keep the rest of the country happy. As soon as the dictator does require support of more people, he’ll have to expand infrastructure to the regions they inhabit. This is why democracies tend to have excellent railways and roads, the leader needs support from the whole country to get re-elected.

Only start wars you know you’ll win

Here’s something dictators tend to get very wrong. The authors have looked at all wars for nearly the past two centuries, they found that about 93% of wars started by democratic countries were won. In contrast, only about 60% of wars started by nondemocracies (dictators would be in this category) were won by them.

Why might this be then? It’s because dictators take risks and hope for a quick win. Look at the 6-day war in 1967 between Egypt (et al) and Israel for instance. Egypt started it and hoped for a quick surrender by Israel. When this didn’t happen immediately and the Egyptian forces started taking heavy losses, its army completely lost interest and effectively gave up. The authors explain that this is because the army are more interested in their own interests, either getting some loot from the enemy (which wasn’t happening) or controlling their own territory and making money at home. When they started losing, they found it easier to go back and resume their other duties like terrorising normal Egyptians.

On the other hand, look at when democracies go into war. It’s only when they have carefully considered it and weighed up their options. A democratic country that does go to war does so with all it’s got. Look at Britain standing alone against fascism in Europe for years, it was a battle of good and evil and one that had to be won. Nazi Germany didn’t actually switch its economy onto a full war footing until the later stages of the war when it was clear to Hitler and his cronies that their government’s survival – and their personal survival – was at risk. It was too late of course and Britain and allies won after throwing the kitchen sink at the war effort from day one.

Another clear example is the Argentinian invasion of the Falkland Islands about 30 years ago now. Argentina, ruled by a dictator, was looking for a quick victory somewhere to keep his people content. So he started a war by sending in troops to ‘liberate’ islanders who had no desire to be part of Argentina. Things went well initially but when democratic Britain decided to fight back, it did so with all its might as opposed to the Argentinian forces which were made up of conscripts and other poorly trained forces (remember they were expecting an easy win). The invading force was no match for the superior British forces once they did get to the islands. So if you’re a dictator and pick on a democratic nation, you can expect fierce resistance.

Final words

This book isn’t just about dictators and autocrats, it’s about human behaviour. The authors write that states don’t have interests. People do. At the end of the day we’re all looking out for ourselves and although Obama seems like a peacenik when withdrawing troops from Afghanistan, he’s actually doing what’s needed to keep the electorate happy.

I found this book a really interesting read, sometimes a little bit wordy and academic. I would have liked to read more case studies, but then again this isn’t primarily a history book. It’s an important book in that it says it how it is, there is no sugar coating of dictator’s actions and no moral preachings.

Score 7/10

Related: Success Tip: Put Employees First, Customers Second

photo by: pasukaru76

28 Smart Blogging Tips by Marko Saric at Social Media London

marko saric blogging tips social media london

The most recent Social Media London meetup was entitled “The keys to successful blogging” and I had to pleasure of introducing my pal Marko Saric, a London-based blogger who runs one of the world’s top 50 blogs – HowToMakeMyBlog.com, as the speaker of the evening. I’ve personally learned a lot about blogging from Marko over the last [...]

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Cream of the Blog Post Crop April 2012

best posts of april 2012 at jorgensundberg.net

It’s that time again, another month and another little round-up email from yours truly. This month I’ve been busy migrating a few sites from Drupal to WordPress and they are all up and working now (touch wood). So there’s a new blog layout, please let me know what you think of it. From the homefront: [...]

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How NOT to Pitch Bloggers with Your Products and Services

how to pitch bloggers in a bad way

If you're a blogger, do you ever get pitched by marketers and PR folks? I've had enough of bad practice in this department and here is my rant on the topic. 

Do you agree with me or am I being too harsh? Please let me know what you reckon!

Related: How I'm Tweaking My Blogging Strategies this Year

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Social Media and Personal Branding at JCI London [Slides & Video]

jci london

Malcolm Levene and I gave a taster Personal Branding from the Inside Out seminar for JCI London, at the London Chamber of Commerce. As our workshops are normally full-day and in this instance we only had 90 minutes, we had to focus in on a few bits of content relevant to the audience at JCI. 

If you haven't heard of JCI, it's is a volunteer network for people in their 20s and 30s. Run by its own members, it is nearly 100 years old and exists in more than 100 countries. Many of those who have ‘graduated’ from JCI have become great leaders, famous alumni are Bill Clinton, John F Kennedy, Kofi Annan and half of the Japanese parliament (Big in Japan in other words).

Both Malcolm and me had a great time and hope to see plenty of JCIers at our Personal Branding workshops in future. Here is a summary of the slides we used for the presentation: