As an integral part of your personal brand toolkit, your elevator pitch (or speech) needs to sell you effectively. It needs to convey a value oriented, compelling and memorable message that encourages your listener to take action.

This post will look at what an elevator pitch is, why you need it and how to create one for yourself.

Let’s start with the basics. Nobody will be enticed to communicate with a person in a forum, on a blog, on Twitter if they can’t see their face. As the internet is merely an extension of human communication [Chris Brogan] it’s only fair that we show our mugs online as we would do offline.