How To Use Google Plus the Guy Kawasaki Way

Google Plus Book

Guy Kawasaki sent me his new Google Plus book called What the Plus! Google Plus for the Rest of Us and here is my review and some of the main takeaways.

Roughly what I had to say:

  • Challenge to find right people to follow on Google Plus, I now know that you can simply look at the circles that other users have recommended and add those people to a circle of your own. This of course saves a lot of legwork. Just search for “shared a circle with you” in the search bar. This will show circles that have been shared recently as well as the most popular ones. I followed a few PR people that Scobleizer recommended.
  • There are also compilation sites like Find People on Plus, GGPL, GGLPLS, Plus Friend Finder and Recommended Users.
  • On the search impact, the author produces a number of screenshots where his post and/or profile come up in generic Google searches for ‘venture capital’. I did notice that he was himself logged in to Google in the examples, so I tried it as well see none of Guy Kawasaki’s mentions or even Google Plus. So not sure about the precise impact on search yet.
  • Use of hashtags on Google Plus, I didn’t realise this. So instead of searching for ‘bacon’ posts, try ‘#bacon’ next time.
  • Very quick read, 138 pages and probably a screenshot or picture of each page. I didn’t even attempt to read this ebook on my Kindle, did it on my Mac screen instead. I suppose it will work well on an iPad or Kindle Fire.
  • Some people speculate that Rober Scoble and Chris Brogan were paid to move over to Google Plus. I don’t know about that but there is plenty of Google loving in this book, every product from Chrome to Picasa gets a recommendation and link. So wouldn’t be surprised if Guy Kawasaki at least gets some better Google search ranking out of this book.
  • What is unclear and not mentioned in this book is if anyone has ever had any marketing or sales success from Google Plus. Unlike the other 3 big networks, I haven’t seen and case studies yet.
  • A chapter is devoted to how to get more followers. The author writes: “There are two kinds of people on social networks: those who want more followers and those who are lying”. I’ll agree with that. Some of the tips include perfecting your profile, sharing good shiitake, sharing in public, helping people, mentioning others and responding to comments.
  • One final tip I picked up on was the to compile a circle of people in a particular category. Include yourself in the category and then share the circle, people will then add the whole circle to their collection and you’ll get more followers as a result.

Related: 10 Personal Branding Ideas for Google Plus.

How To Become a Successful Dictator: Behave Badly

dictator-crazy-man-lego

Being a dictator is suddenly very topical. Not since the days of Julius Caesar and maybe the 1930s have dictators been discussed so much. The late Colonel Mohammed Ghadaffi and his mad antics certainly helped fuel the discourse last year, not to mention the succession of Dear Leaders in North Korea. And funnyman Sascha Baron-Cohen has just released his new film ‘The Dictator’, I hope it’s at least half as funny as Charlie Chaplin’s movie from the days of Hitler and Mussolini.

This post contains my thoughts about a book I just finished reading called The Dictator’s Handbook: Why Bad Behavior is Almost Always Good Politics by Bruce Bueno de Mesquita and Alastair Smith. As soon as I saw this title I knew I had to read it. Not sure where the fascination of dictators comes from, apart from watching hundreds of hours of WWII documentaries on telly as a young boy.

Some tips for aspiring dictators:

Remember your coalition

One thing I’ve learnt from this book is the power of the coalition. No matter how ruthless a ruler is, they can’t go around torturing every dissident. There is always a need for a strong coalition, people and groups that you keep sweet in return for their loyalty. For dictators this is typically the armed forces, the very rich, corporations etc – where the real power lies. Democratic leaders on the other hand will need to keep a large groups of people happy in order to stay in power (think religion, race, industries), as everyone has the right to vote.

As the coalition expands and more people are added, the initial members will not be happy. More coalition members means there is less money to go around and you’ll get internal power struggles. There comes a time when you might have to do a trim and either exile people or worse. Stalin did a great purge of officers, Hitler did something similar with his SA troops.

If you upset your coalition too much (like stopping payments), the people around you will start to think about an alternative leader and this is not good. Which leads us nicely onto the next point…

Always borrow as much money as possible

The authors write that borrowing is a wonderful thing for leaders. They get to spend the money to make their supporters happy today, and, if they are sensible set some aside for themselves. The problem of actually repaying all that debt will be someone else’s (unless the leader manages to stay in power for that long of course). ‘Autocratic leaders borrow as much as they can, and democratic leaders are enthusiastic borrowers as well.’

The book contains and interesting example of Nigeria, a country with plenty of oil revenues and a small coalition. When Nigeria started making some serious money from their oil you would think they would stop borrowing. Oh no, instead the higher revenue meant they could now service a larger debt so instead increased the borrowing.

Let’s face it, if you know you’re not staying in power for too long why not borrow as much as you can? As a dictator you’re always looking over your shoulder and you have to keep money stashed away in Switzerland or somewhere for a very rainy day.

Democracy is sometimes good for business

Small coalitions can be kept in power for decades as long as they know where the money is. By money, the authors mean natural resources like oil or minerals and more crucially foreign aid from wealthier nations. As long as the dictator can convince rich nations to keep sending money, the coalition can divvy up the cash and make sure as little as possible reaches the people. Examples of this would be African nations during the cold war who either got handouts from the Americans or Soviets. Once the political climate changes and when there’s no need to support small nations, that money will dry up.

When a dictator can’t rely on foreign money pouring in, the second best thing is to get the economy going so that they can tax companies and people. This is more difficult of course and would require reforms towards (what looks like) democracy. Think of Burma at the moment, the junta there has realised they need to get the economy going and now making baby steps towards a free society.

Keep infrastructure to a minimum

This book also taught me why roads are crap in some countries. I recently flew into a country which has been plagued by guerrillas and it took five hours to drive to the hotel from the airport. This journey should have taken about one hour if there were a proper road. The reason? Authoritarian leaders never build good infrastructure out of fear that their enemies can use them to mobilise their forces. Vital supply routes (from the diamond mines to the port) will stay open, as well as a safe passage for the leader in case he needs to go into exile. Everyone else will have to struggle along on dirt roads.

Infrastructure will be bad in small-coalition countries, where a dictator has a small clique around him and has no need to keep the rest of the country happy. As soon as the dictator does require support of more people, he’ll have to expand infrastructure to the regions they inhabit. This is why democracies tend to have excellent railways and roads, the leader needs support from the whole country to get re-elected.

Only start wars you know you’ll win

Here’s something dictators tend to get very wrong. The authors have looked at all wars for nearly the past two centuries, they found that about 93% of wars started by democratic countries were won. In contrast, only about 60% of wars started by nondemocracies (dictators would be in this category) were won by them.

Why might this be then? It’s because dictators take risks and hope for a quick win. Look at the 6-day war in 1967 between Egypt (et al) and Israel for instance. Egypt started it and hoped for a quick surrender by Israel. When this didn’t happen immediately and the Egyptian forces started taking heavy losses, its army completely lost interest and effectively gave up. The authors explain that this is because the army are more interested in their own interests, either getting some loot from the enemy (which wasn’t happening) or controlling their own territory and making money at home. When they started losing, they found it easier to go back and resume their other duties like terrorising normal Egyptians.

On the other hand, look at when democracies go into war. It’s only when they have carefully considered it and weighed up their options. A democratic country that does go to war does so with all it’s got. Look at Britain standing alone against fascism in Europe for years, it was a battle of good and evil and one that had to be won. Nazi Germany didn’t actually switch its economy onto a full war footing until the later stages of the war when it was clear to Hitler and his cronies that their government’s survival – and their personal survival – was at risk. It was too late of course and Britain and allies won after throwing the kitchen sink at the war effort from day one.

Another clear example is the Argentinian invasion of the Falkland Islands about 30 years ago now. Argentina, ruled by a dictator, was looking for a quick victory somewhere to keep his people content. So he started a war by sending in troops to ‘liberate’ islanders who had no desire to be part of Argentina. Things went well initially but when democratic Britain decided to fight back, it did so with all its might as opposed to the Argentinian forces which were made up of conscripts and other poorly trained forces (remember they were expecting an easy win). The invading force was no match for the superior British forces once they did get to the islands. So if you’re a dictator and pick on a democratic nation, you can expect fierce resistance.

Final words

This book isn’t just about dictators and autocrats, it’s about human behaviour. The authors write that states don’t have interests. People do. At the end of the day we’re all looking out for ourselves and although Obama seems like a peacenik when withdrawing troops from Afghanistan, he’s actually doing what’s needed to keep the electorate happy.

I found this book a really interesting read, sometimes a little bit wordy and academic. I would have liked to read more case studies, but then again this isn’t primarily a history book. It’s an important book in that it says it how it is, there is no sugar coating of dictator’s actions and no moral preachings.

Score 7/10

Related: Success Tip: Put Employees First, Customers Second

photo by: pasukaru76

The Start-Up of You by Reid Hoffman and Ben Casnocha [Book Review]

The Start-Up of You by Reid Hoffman of LinkedIn

Reid Hoffman is the co-founder and chairman of my favourite social network LinkedIn. He was kind enough to send me the new book “The Start-Up of You” he has written together with Ben Casnocha, which I have just finished reading.

What’s the Start-Up of You all about?

It’s about the power of networking and how relationships matter (yes, that was LinkedIn’s first tagline). It’s a quick read that draws on Reid Hoffman’s own business experience and that of his, uhm… network. The author was part of the team that sold PayPal to eBay and made a fair bit of dough. Instead of retiring, he realised there was a gap in the market for a networking tool and he used his strong connections from the PayPal circle to set up LinkedIn in a jiffy. That was back in 2003, things have progressed well since then and last year they had a successful IPO and the company is firing on all cylinders.

The book covers how Silicon Valley operates and how you get investment for your tech company (you have to know someone that knows someone). Reid Hoffman would never invest in a company that wasn’t introduced to him by a trusted contact. In fact, Sean Parker introduced him to Mark Zuckerberg in 2004 but Reid decided not to invest as much as he could have back then. Instead he invested along with a friend he trusted well, this friend is of course rather happy to have got that introduction today.

We also get to read about how taking intelligent risks is part of succesful business practice. The author mentions that he took a risk when starting up LinkedIn but always had a fall-back option, in this case it was sleeping on his dad’s couch. Michael Dell took a risk when starting Dell Computers but he managed the risk with making sure he could return to his university if things went sour.

I can relate to this, when I moved over to London (with no job secured) from Stockholm where I was leading a cushty life (pretty good job) it was a calculated risk. I had negotiated a year of absence with my employer so that was my back up plan, I like the others never needed the option but it does put your mind at ease. Here’s a nice soundbyte for you from the book: “You have to take on risk or risk will take on you”.

Is this a long sales-pitch for LinkedIn?

What are you saying? That the cover reminds you of a certain professional network? Whilst Linkedin is definitely mentioned throughout the book, it’s more about how networking works and how you can apply it. The reader is left to draw their own conclusion about what technology to use to manage their professional network. And Reid does mention Facebook, Twitter and other networks which you could argue are the main competitors. So no, it’s not a long sales pitch, rather it’s a book that gives you the perspective on your own network and how it can be utilised.

Any reservations?

My one reservation about this book is that it very much revolves around Silicon Valley and its ubercool tech start-up companies. Had it been written ten years ago, it could have been set on Wall Street and about how the boys from Goldman Sachs were best mates with the Morgan Stanley lot. I’m not saying tech companies are heading for the same fate as banking but I have a feeling this will make the book date in a few years. It’s certainly captured the zeitgeist of tech start-ups in the Valley, for better or worse.

Also, the real-life people that are mentioned in the book are the likes of George Clooney and Sheryl Sandberg. I get that they are recognisable but can the average reader really relate to them? I think it’s fine to mention ‘normal’ people that have made extraordinary things, not necessarily celebrities ways to the top – I get that in magazines and blogs anyway.

Is this a book worth reading?

Yes definitely a book worth reading. This is probably the best book I’ve read about networking and one of the best ones about entrepreneurship in general. The author wanted to serve mankind through philosophy (but decided tech companies was a better route), and this shines through. The book makes you think about the bigger picture. Networking isn’t about gathering business cards or adding connections on LinkedIn, you’ll learn why when you read the book.

For more about Reid Hoffman, you can check him out speaking at LinkedIn’s speaking series:

More on networking at 3 Ways to Work the Room Like a Networking Expert.

Interview with the Chuck Norris of Personal Branding [John Morgan]

John Morgan is one of my favorite people in the personal branding world. He calls himself the 'Chuck Norris of Personal Branding' and he is one of the most original thinkers out there in my opinion. I had a chat with him the other day and this is what he had to say about his work, himself and his new book. It went a little bit like this:

What exactly do you do John?

I’m a branding and marketing consultant who helps entrepreneurs create a tribe of raving fans around their brand. When I was teenager I began studying branding & marketing. This didn’t make me popular with the ladies but it’s paid off since then.

What is your approach to Personal Branding?

My approach is to be myself and always remember people want to do business with people they know, like, and trust. Marketing is about relationships and conversation. It’s not about spending thousands of dollars to push your message on people.

Who are your typical clients?

My clients are literally across the globe. I have clients in the US, Canada, UK, Australia, Dubai, and China. Typically they are entrepreneurs who know what their passion is and know what where they want to take their business. They just need me to help them get there.

What are the frequently questions from your clients?

The most frequent questions involve building their brand. Everyone wants to increase their audience size and their platform. You can’t do that by implementing just one strategy. It’s a combination of efforts. Other common questions are about what to do if you have more than one interest. How does that affect your brand? You are your brand. If you’ve got a lot of passions then great! Own that and let the world know about them.

Tell us about your new book?

I’m very excited about Brand Against the Machine and not just because I wrote it. I’m excited because Wiley let me write a book that isn’t full of fluff or B.S. The way we brand ourselves is broken. It’s been broken for a long time. This book sets out to fix that by not just telling people that it’s broken but telling them how to fix it.

What’s the 20/60/20 Rule all about?

In general 20% of people will love what you do. You can make a living off of those people. They are your raving fans who you can count on. 60% either don’t know you exist or don’t care. The last 20% will hate you. It doesn’t sound like fun but the people who hate cause the people who love you to come to your defense. Take the Twilight series for example. Lots of people hate it and that just makes the 20% who love it fight that much harder for it. You don’t want people in the 60%. Get them off of the fence one way or the other.

How does your Instant Positioning Method work?

The Instant Positioning Method is about aligning yourself with brands that are already established. For example, if you interview 7 of the worlds best fitness experts for your blog then people will begin to look at you as an authority in fitness as well. Your position increases by aligning yourself with respectable and established brands.

What are your best words of advice to Personal Branding explorers?

Understand that everything you do is branding. How you answer the phone, how you dress, what you tweet. It all has an affect. Your brand either works for you or against but it always works.

How do you make sure your own personal brand stands out?

Don’t be afraid to break the rules. Falling in line with industry norms is deadly to your business. Go against what your competition is doing. Challenge the status quo.

Tell us about your blogging and how it fits into your business?

A blog should be your homebase online. It’s where people can get familiar with your content and style and find out about what you do. I’m not the most consistent blogger in the world. I want each post to be awesome. I can’t achieve that by blogging daily. So when I do blog, I try to make it count. My blog will play a big role in the future of my business.

What gives you the best results on social media?

Consistency. Putting out great content. And always remembering that social media is about the reader not the writer.

What are your best-kept secrets?

I read about 2-3 books a week. Mostly on mindset, focus, and things like that. I also like to pay attention to what celebrity chefs are doing. They are excellent marketers and great at branding.

What's next for Personal Branding?

More people will be aware of the power of building a strong personal brand. Competition will be tougher which is why now is a great time to start. Marketing will continue to be about communicating WITH people and not AT them.

What are three things you’ve told yourself that kept you going during your darkest hour?

I can do all things through Christ who strengthen me, I’ve lived through worse, and what’s the positive I can take from this.

What are three life memories you recall most frequently and why?

The first 2 are the days my children were born. Those were the best days of my life and I think about them often. The third would have to be a trip to Disney World me and my wife took. We’ve been there more times than we can count but I think back on those memories a lot.

Your favourite quote?

“Get busy living or get busy dying” from Shawshank Redemption.

Best oneliner?

Whoever coined the phrase ‘quiet as a mouse’ has clearly never stepped on one.

Tell us what it’s like to live in Nashville?

Being born and raised in Nashville it’s hard for some to believe I hate country music. You won’t ever find me in cowboy boots! Nashville is an amazing place that rocks way more than people would ever expect. We’re not all rednecks.

What’s the one thing people can do to help you?

Buy a copy of the book. Read it. Take action on what you read. 

Bookworm? Try the Amazon Reading List for LinkedIn

reading list amazon linkedin

Here’s a post about a golden oldie application on LinkedIn, the Amazon Reading List. Some of you might already be using this, I wasn’t until a few weeks back.

What is the Reading List?

The Amazon Reading List for LinkedIn is an application that lets you share your reading tips with your network via your LinkedIn profile. You can add what you have read, what you are reading and what you would like to read. You are encouraged to add a little review to help others make decisions.

Why would you use a LinkedIn reading list?

Although this application has been around for donkey’s years I only started using it very recently. It all began with me getting back into reading when I bought a Kindle. Since then I have been plowing through books like there’s no tomorrow. When you have electronic books it makes it harder to know which ones you have read, you don’t have two shelves to separate them. This is why I set up a spreadsheet with the books I had read, what author they are by and a short comment on them. After doing this for a few weeks it dawned up me that there is a place to do this a lot quicker…. The LinkedIn Reading List by Amazon helps me do all these things and lets me share what I read with others.

My rule is that I don’t read a book unless it has been recommended to me, personally or by a trusted source like the Sunday Times. With the Reading List on LinkedIn, I can conveniently see what people in my network are reading and read their reviews. If I have any questions on a particular book, I’ll just ping a message to the person that posted about it. This is what social is all about, people sharing recommendations just like they alway have been albeit online.

Isn’t it just for authors to sell their books?

Plenty of self-published authors use this application to showcase their books on their LinkedIn profile. This is of course useful for them but I don’t see Robert Harris or Frederick Forsythe doing it (in fact, don’t think they are on LinkedIn). So no, this is for everyone that likes reading books. You might argue that it’s for Amazon to sell more books but the fact is you never leave LinkedIn and you can buy your books anywhere and write them up on here.

Should I only put books about my industry on there?

My short answer to this is no. Some folks reckon they will look like industry experts or thought leaders by only reading about their field. I say who wants to work with, hire or contract a person that only seems to be interested in one single topic? If you want to come across as one-dimensional, go right ahead.

I say use the reading list to keep track of what you are reading, to get recommendations and share your experience of books. If this also happens to project that you are a multi-dimensional person, I have a feeling this will do favors for your personal brand. When you find common ground (such as a book) with someone, you already have an ice breaker and the conversation can lead to business down the line.

How exactly do you use the LinkedIn Reading List?

Click on to the application page and install. Make sure you opt for showing the application on your profile if you want people to see what you are reading when checking out your LinkedIn profile.

Search for the book you are reading

Write up your thoughts on the book

Be aware that everything you do on this application will be shared with your network. This update here got a long discussion going with a few business contacts.

Conclusion

If you are an avid reader and LinkedIn user, consider merging the two worlds and see what happens. I have had some interesting feedback on my books and it’s almost like being in a book club without having to sip herbal tea and giving up Wednesday evenings. Give it a try and let me know what your thoughts are.

For another great use of LinkedIn, check out the LinkedIn Resume Creator Tool.