Social Media Marketing for Recruitment in Asia


I recently had the pleasure of spending a few days in sunny Singapore training the marketing teams of Adecco Asia on using LinkedIn, Facebook, Twitter and beyond.

This is LinkedIn’s fastest growing region and there are more Facebook users in Asia than any other continent. As for Twitter, the top 2 cities in the world in terms of posted tweets are Jakarta and Tokyo (followed by London).

Some observations:

  • Twitter is massive in Japan, possibly because you can stay anonymous on the platform
  • Facebook is huge in Taiwan, more than half of the population are using it
  • The English language is fine for professional communication online, however the more campus/graduate focused the conversations are, the more I would recommend using local languages
  • Asian social media audiences seem to be more responsive and provide more engagement than in Europe
  • Any candidate looking for an international career and/or with a large company will have a LinkedIn profile, however it may not contain deep data

Adecco are doing great things already in terms of social media and watch this space for the world’s leading recruitment company also taking the lead online.

Here is a good summary blog post by Kanda Supawasin who heads up Adecco Thailand’s marketing efforts – if you don’t read Thai I recommend you use the Chrome browser which will translate for you!

Finally, I managed to take the lift up the Marina Bay Sands hotel to enjoy the view and share how people pronounce the word ‘LinkedIn’ in Singapore:

Related: How Do they Pronounce LinkedIn in Peru? [Video + Slides]

Filed Under: Events, Social Media, Social Recruiting Tagged With: , , ,

The Harlem Shake: Social Media London Edition

Bit random? Yes. Fun? Absolutely!

Filed Under: Events, Social Media

How Social Media Influence Equals Free Jumpers

Have you ever heard of PeerIndex? It’s an online influence measurement service similar to Klout and Kred.

By being an influencer on PeerIndex, you are able claim perks (PeerPerks) which come in all shapes and sizes.

Last year I was sent whiskies from Flaviar, coffee from Kopi and the best of them all was clothing from Jack Wills…

Filed Under: Events, Jorgen's Life, Monthly Tagged With: ,

LinkedIn and Personal Branding at Hult Business School

Last week I had the pleasure of delivering a seminar on how to use social media (LinkedIn in particular) for building your personal brand, at Hult International Business School here in London.

As per usual, I like to share the love so here is a summary of the deck that I used – hope you find it useful!

Filed Under: Events, LinkedIn Tagged With: , ,

How Do they Use Social Media for Recruitment in Poland?

linkedin and social recruiting in poland

Hot off the trail from my journey to Peru, thought I’d got east this time and headed to Poland for a few days of Social Media training for Recruiters & HR. The first training session was in the historic town of Krakow, followed next day by Warsaw which is the capital.

Together with our partners in Poland, SMLS, we had attendees from Ernst & Young, Citi, Aon Hewitt, UBS, Luxoft, ABB and more.

Social media adoption in Poland

warsaw linkedinNo prizes for guessing that Facebook is the most used social network in Poland with about 9 million users. But the number two network is not what you expect. Every country has it’s own version of social networks and in Poland it’s GoldenLine which is their equivalent of LinkedIn. GoldenLine has one million registered users and is all about professional networking. The contender is of course LinkedIn which currently has about 700,000 users in Poland. The usage of Twitter is limited, apparently it’s mainly politicians that use it in the country. Google Plus, Instagram, Meetup and the other 2nd tier networks are rarely used.

In terms of where social recruiting is most successful, it’s definitely LinkedIn and GoldenLine. Job boards are still a good place to use for employer branding although very few good candidates apply through this channel.

Social media for recruitment training

My training consisted of a large chunk of LinkedIn which seemed to be the most interesting network for the HR professionals I trained in both Krakow and Warsaw. Then a dollop of Facebook mainly for branding and community building, followed by the other social networks mainly from a sourcing perspective. Somebody mentioned that Twitter is useless in Poland for candidates, I did a search for Java developers using Twitter in the country and came up with a few thousand users. The lesson there is that it’s not just about the biggest network, it’s about networks where you can find ‘passive’ talent before anyone else.

Here is a brief summary of the slides I used:


And this is what it looked like in Warsaw:

And what’s great about Poland?

I think Poland is great because of the people who are very switched on and friendly. They also have a great sense of humour which is helpful in a training room. I sampled some local cuisine in the shape of spinach piragis which taste better than they look :-) . If you get the chance, try to go to Chłopskie Jadło which is a chain of restaurants serving up traditional Polish fare in a beer hall setting.

Thanks for having us Poland, many thanks to Krystian at SMLS for organising and looking forward to coming back soon!

 

Filed Under: Events, Social Media, Social Recruiting, Travel Tagged With: , , , ,
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