How to Manage Brand YOU on LinkedIn [Infographic]

We’ve all had the saying “don’t judge a book by its cover” repeated to us constantly while we were growing up. But as much as we hate to admit it, we all make judgments about people we don’t know. They aren’t necessarily negative, but we still assume things based on a person’s appearance and demeanor.

As a professional striving to grow a business, the last thing you want is for people to make a mistaken assumption about who you are. LinkedIn is the one platform where your posts are meant for people to gather information about you professionally, such as what makes you the kind of person they would want to do business with. Perfecting your personal brand on LinkedIn can be simple, as long as you devote a few minutes to it from time to time.

Below you will find highlights from expert articles about how to enhance your profile for business, how to make your profile best reflect your image and how to make your profile SEO-friendly. Many thanks to Fiore Communications for putting this infographic together based on the following articles:

brand you and linkedin

What’s the Best Way to Connect with New People on LinkedIn?

What’s the best way to send a LinkedIn invite to somebody you don’t know?

If you are in sales, marketing, recruitment or looking for a job you’ll know that to generate leads you sometimes have to connect with new people to create opportunities; the question is really how do you go about this in the best way.

I decided to ask Aimee Bateman who is a featured writer for The Undercover Recruiter what she thinks. In this video we talk about:

  • The best ways of connecting with prospects on LinkedIn
  • Why personalising a message is so important
  • What option to pick (friend, colleague, classmate, done business with etc)
  • What invites Aimee herself would accept/reject
  • Aimee’s words of wisdom regarding LinkedIn invites

RELATED: How NOT to Connect with Recruiters on LinkedIn

Are You Married, Single, Divorced on LinkedIn?

Is Your LinkedIn Profile in the Top 1 Percent?

LinkedIn and Personal Branding at Hult Business School

Last week I had the pleasure of delivering a seminar on how to use social media (LinkedIn in particular) for building your personal brand, at Hult International Business School here in London.

As per usual, I like to share the love so here is a summary of the deck that I used – hope you find it useful!