It started with LinkedIn’s Influencer programme which let 300 hand-picked influencers write long-form content (that’s articles to you and me) hosted on their profiles. The circle of influencers was then widened to about 500 and the club is now closed for new members.
Having tested articles from the likes of Richard Branson (who has over 6 million followers by now), LinkedIn realised that there is an appetite for content on their platform and made a bold move – they decided to let everybody publish articles. As with all new features, this has been rolled out in batches of users and by 2014 every American member had this ability. LinkedIn has now reached one million published posts and each week there are 40,000 new posts on average.
Now it’s your turn to publish on LinkedIn
LinkedIn are steaming ahead with giving all their 330 million members the ability to share insights with other professionals. The news this week is that every user in English-speaking countries can now publish content on LinkedIn, that’s 230 million people around the globe (and 17 million in the UK) who can now tell their stories, show their expertise, and express their ideas on LinkedIn.
Need guidance? Have a look at LinkedIn’s Best Practices for Long-form Content and Paul Shapiro’s epic We Analyzed the 3,000 Most Successful LinkedIn Publishing Posts.
Collectively, our members have several centuries’ worth of experience under their belts, and we wanted to give them a tool to showcase and share it. Now, they can demonstrate their thought leadership and expertise, and learn from other people’s.” – Darain Faraz, LinkedIn
Need inspiration? LinkedIn’s picks:
- How to Negotiate Like Harvey Specter by Tom Stevenson in the UK
- ALS #IceBucketChallenge by Avinash Murthy in India
- The Genius of Wearing the Same Outfit Every Day by Paul Petrone in the US
- The Recruiter/Hiring Firm Relationship by Emma Hill in Australia
Have you published posts on LinkedIn? Put the link in the comments below!