10 Tips to Video Marketing for Brands

How do you go about having success with video marketing for your brand?

I’ve had a chat with Aimee Bateman who is the founder of CareerCake.com. She’s a consultant, speaker and skills trainer, YouTube expert and she was a keynote speaker at #smlondon LIVE! 2014. She has no less than five million views across five YouTube channels to her name. You can listen to the audio podcast on iTunes and Soundcloud (embed below).

Here are the top 10 takeaways of our conversation:

  1. Creating video content is important to brands as people don’t just buy what you do, they buy why you do it. To make your audience feel something there is no better medium than video.
  2. To create strong video content you have to first of all break through the BS. Keep it real and make sure to add value instead of talking about yourself or your business. A good tactic is to answer the questions that your potential customers have.
  3. Things to avoid include: being too salesy, making your videos too long and hoping that videos will simply take off without you sharing them on social media.
  4. In terms of equipment, you don’t need fancy cameras just make sure whatever you’re shooting with is alright for your brand. If you want to invest in something, you’re better off putting money into a good microphone because great audio is hard to get right.
  5. On YouTube, always fill in the description, use an SEO-friendly title and always link to a page where the viewer can sign up to something on your website.
  6. Don’t be afraid to ask people to subscribe to your channel, getting subscribers is really important as these people will be notified every time you upload a new clip.
  7. Make sure you encourage comments, the more of these you get on your videos, the more YouTube are likely to suggest your video to new viewers (as they deem it is getting engagement already).
  8. The best platform to host your videos is still YouTube, as it’s also a huge search engine and the first port of call for video. Vimeo has a beautiful interface but Wistia has some very advanced features in terms of capturing who is watching what, great as a sales tool.
  9. Promote your videos across social media, embed your clips in blog posts and on employee LinkedIn profiles.
  10. Create playlists to keep people on your channel, if they start watching one video it soon transitions into another and could theoretically keep a prospect occupied for hours.

To learn more, read the full article How to Master Video Marketing with Aimee Bateman. Find out more about Aimee at CareerCake.com and her main YouTube channel CareerCakeTV.

Global Social Media Growth and Stats 2015 #Socialography

What do you get when you put geography and social media together? Link Humans presents #Socialography.

#Socialography, is a combination of geographical and social statistics from around the globe. Over the past few years, social media has become a world wide phenomenon and many countries have adapted to the internet, new forms of technology and a variety of social media networks.

5 takeaways:

  • There are more mobile phones in the world than toothbrushes.
  • 72 million users access social media from a phone in India.
  • Mothers with children under the age of 5 are the most active on social media.
  • 92% of Pinterest pins are made by women.
  • Japanese social media users will rise to 30.1 million by 2018 = 25% of the population.

To learn more please visit: linkhumans.com/socialography

Many aspects are important when considering how technology has affected our lives, as we now live and act differently than how we used to in the past. Celebrities are easier to follow and talk to and people are easier to contact when communicating from places that are geographically distant from each other. Technology has advanced in many countries affecting trade, business, communication, the economy and the environment. Technology and social media have played a huge part in globalisation and how the world has evolved overall. This will continue to be the case in the future, as further developments are discovered and revealed.

This video has separated statistics into several sections: Global, by country, by city, by people and predictions for the future. There are some shocking figures that have been discovered and will make you realise just how important social media and the internet really are, to so many people around the world.

So watch the video and explore how geography and social media affect each other and how this has changed people, places and processes around the world.

Overall, #Socialography aims to show people how geography, social media and the internet connect to one another.

Social media impacts the world environmentally, economically, politically and socially. It is much larger than just the internet, it can physically change place, space and people. People need to realise both the positive and negative impacts it can cause and how it has allowed for so much technological development that never existed several years ago.

We are now a social generation that communicate, live and breathe social and for that I am thankful. This means we can understand the world we live in and the people that live within it. We can improve lives, businesses and the world around us with the help of social. We can see this solely through the figures provided in the #Socialography video, which emphasises just how many people around the world, even those in developing countries use social media or engage with it in some way.

Please let us know what you think by tweeting us @LinkHumans and using the #Socialography hashtag!

The 5 Levels of Social Media Brand Leadership

How can your brand go from survival to significance on social, digital and in general? I asked this and other strategic brand questions to Jeremy Waite, author of Survival to Significance and Head of Digital Strategy, EMEA at Salesforce Marketing Cloud.

You can listen to the audio podcast on iTunes and Soundcloud (embed below) or keep reading for a summary of our conversation, a longer version is available at Link Humans. Questions by me, answers by Jeremy.

What are the 5 levels of brand leadership?

You have this level of survival where it’s called the location level. People follow you because they have to. They follow you because of where you are, it’s about place. A utility company, maybe a bank, maybe a mobile provider, maybe a broadband provider. You haven’t got a relationship with them. You might not necessarily like them but the customer service or because of the location of the store. Maybe a supermarket. That’s it. You follow them because you have to. So that’s in survival mode and typically the behaviour on that level is where everyone’s trying to compete against everyone else, it’s all market share, they’re just measuring likes. They’re just throwing everything out all over the place, measuring every single metric that they can. Push content all the time. Discounts, promotions, deals, you know what it’s like, right? We see that in social all the time.

But then something interesting happens, and they start to become successful and they say actually, you know what? Maybe we shouldn’t measure everything all the time. Maybe we should only measure customers, or our unique customers or unique conversations. Maybe we should start filtering out all of this noise and only measuring the important stuff and starting to have a conversation. So like Vaynerchuk, Solis and Sinek that are advocates for how to build customer companies, you know, Marc Benioff talks about that a lot. It starts to flip, so it’s not about the content anymore, it’s about the conversation. And that’s where I believe a brand starts to become successful. So that’s where you’ve kind of got this level of where people follow you because they like you, right? So there’s a certain position that comes with that.

And then really success, I break these down into three levels and say they follow you because they like you, then you go to a leadership level where people follow you because of what your brand has achieved and that might be measured by ROI because it’s commercial success. You’ve done amazing stuff, you’ve performed well, your marketing’s done well, you’re measuring the right stuff, you’re making money. People like that. Employees are inspired so they want to work with you. And that might be the commercial level of leadership but then there’s a level above that that I think’s the highest level of success which is where people love you. And this where you’ve got a genuine emotional connection with a brand. And you start to become loyal with them.

5 levels of brand leadershipSo this isn’t like where they follow you because they like you Facebook or they follow you on Twitter. They may be your favourite football team, it might be your favourite fashion brand, or your favourite actress or sports star. This is where there’s a genuine connection because you love them because of what they’ve done for you. And you can do all of that on your own. This is where you start to measure customer satisfaction, you’ve got people like KLM that just do an incredible customer service, great experiences, they’re measuring everything properly, NPS customer service resolutions. And that’s about as good as you can get on your own. Now what happens is there’s a level above that, but companies can’t get there on their own by putting in a good strategy or buying expensive technology. You can only get that by your customers putting you there. And I believe that’s a level of significance where you’ve got a cause or a belief.

And I’m trying to take this one stage further than Simon Sinek talked about years ago when he talked about what’s your purpose. Why’d you get out of bed? I’m like well, there’s a stand. Because it’s not enough to have a purpose, you’ve got to stand for something now. And what you stand for is more important than you what you sell. And whether it’s philanthropy, whether it’s giving back, whether it’s some kind of foundation model, whether it’s Mark Zuckerberg trying to create internet.org, or it’s Patagonia giving away all its profits, or Salesforce giving away all its time and product. That’s the level where people are genuinely inspired by that company. And regardless of what happens, they are incredibly loyal and they’re always going to love that company regardless of price. And they’re going to start causes, they’re going to start groups, they’re going to write books about them even if they don’t work there.

How do you build a successful brand strategy on social?

So that came out of my time at Phones for You really because we ended up working with people like Vodafone. There were models I started to see some of these big brands putting into place. And they really wanted to figure out, not only how do we reach our customers faster, and how do we understand what our customers are saying? And part of that is the technology problem. But really the bigger problems are all people problems and they’re all internal. So I started to say, and you know, this gain this isn’t new news, you talk about silos and you’ve got teams that don’t speak to each other, technology that don’t speak to each other, hashtag data that’s coming in from different sources that you can’t match up. And still brands have got massive problems with all these silos. So what I started to see, and then I started to talk about this a lot publicly, is that maybe you shouldn’t have a social media strategy. Maybe you shouldn’t have the customer experience, or some kind of mobile strategy. What if… because what was happening is each team was taking ownership of it. And the team that didn’t have ownership… so say it was marketing, brand, or PR, but the social strategy might be doing amazing things around LinkedIn that could have huge benefits for employees, HR should be involved in that. But the HR team don’t want to get involved in that because it’s a marketing thing. And we don’t get bonused on it, so we’re not going to do a thing. So I was like, I’ll tell you what we should do, let’s call this a conversation strategy and let’s have this virtual team where people meet together, whatever it is either face-to-face or virtually, once a week, once a month, it doesn’t matter but there’s a regular thing. And one representative from every single team comes armed with the one metric that really matters to their team, whatever that is, and it’s obviously a consulting process that you would go through to figure out just what that one number is. It’s almost like the money ball number. Because everybody’s got one number. There’s million of things they need to measure, but there’ll always be one thing that moves it no matter what department you’re in. And the conversation strategy was well, let’s get representatives from each team. If that’s just five teams, that’s fine. We’ve got operations, we might have HR, sales, there might be digital, it might be brand and PR. And then you have one guy coming so the brand and PR guy wants to talk about awareness and eyeballs and reach. The digital guys want to talk about the click-throughs to the website, conversions, downloads of the thing. Sales guys just want to talk about who converted, customer service, resolutions, did we respond in the first channel, did we respond fast enough? What was the outcome of that? So the conversation strategy for me was a way of let’s shift this away from marketing, because it’s not about marketing at all. This is digital transformation, to coin a word that I hate. It’s like what happens when all of this stuff joins together? Whether you’re a social enterprise, whether you call it a customer company. It’s like marketing’s too important to be left to the marketing department.

So let’s find a way to get every other team involved because then what’s going to happen is a beautiful outcome of that, that HR starts to love the marketing team, operations start to understand why social media’s really important. Then you start to get more budget. Then you start to measure things better and then when things get tight, which they always do at some point, marketing budget’s not the first thing to get cut because everybody understands the value of it and you feel like you’re playing as a team. So for me, there’s a really, really strong story in that that’s beneficial for any company.

What department should own social?

Gosh, I don’t know. We had a debate yesterday at a conference I was at that should social even been canned and we’ve been talking about that for a long time. There’s still this ongoing debate around is it social media, versus social business which seems a bit redundant. And my official title’s Head of Digital Strategy and like digital, everything’s digital now, that word shouldn’t even exist. It’s a marketing function, it always should be. It’s about people. There’s going to be a CMO who’s in charge of the emotional side of the business and how to reach people faster and how to understand what they’ve said. And social obviously fits perfectly within that. The bit that I see where it starts to get blurred is when you look at it from a tactical point of view. Social isn’t that sales channel that we thought it was back in 2010. Because it looks like you’ve got the huge reach and the massive audiences but yet it didn’t convert because that’s not what people went onto social for. They went to see the photos and chat with their friends and look at bull dogs and do whatever stuff that they do. And it’s a customer service channel. And that’s where we see massive successes now. It’s a conversation channel, it’s a way to engage, it’s a way to build a trusted relationship, it’s a way to enhance your credibility to a company and look like you’re real people behind the brand. And customer service is going to be the biggest benefactors of that. So that’s where, for me, service and marketing need to be plugged together.

And social is in that little Venn diagram in the middle where it overlaps. So to say it lives exclusively on one side or the other wouldn’t be fair. You need a CMO that understands that social impacts everything now.

What brands are significant and doing it right?

significant brandsI used the, it’s kind of a really cheeky idea of an example, Levi Strauss, one of the biggest jeans brand in the world, one of the best socially connected brands, huge company, done incredible stuff, patented the denim and riveted the jeans together. He didn’t want to do that in the beginning. He didn’t want a make a ton of money, even though he left his family and he moved over to San Francisco in the middle of the gold rush in the early 1900s. He wanted to invest in universities, in scholarships, and orphanages. And he was like, “How can I do that? Well, how about if I set up a business?”

Then he saw people’s pants were ripping when they put their axes and stuff in it. So he buys this new tent material, he makes this thing that ends up being denim and then they figure out that they can rivet them together because they start to become torn. And his friend comes over and says, “We can patent this, but I’ve got no money.” And he says to Levi, “You’ve got a bit of money because you’ve got a camping shop even though you’re not selling that much stuff. Do you want to pay for the patent? We’ll split it 50/50.” Levi’s Jeans are born. Now Levi starts to give away a ton of money and they’re doing amazing things. And it came from he wanted to make profits with a purpose, but his purpose came first.

So now my challenge is, if you’re making a ton of money, fantastic. You need to put those principles in place. But you’ve got to make sure it’s authentic and your intent is correct. But the brands that are doing the best stuff like Toms, like Patagonia, like Levi’s and Salesforce, even Nike when you look at their foundation stuff, it happened on day one because their company was built on a purpose and they knew what they stood for. And everything was like secondary. I actually believe, provocatively, a lot of people don’t agree with me on this, I believe Facebook’s exactly the same. There’s a reason why Zuckerberg’s investing so much money into internet.org. It makes no commercial sense whatsoever for Facebook to do that at the moment. Transactional brand, short term money, keeps stakeholders happy. The two-thirds of the world, that internet.org is trying to connect, are not going to spend any money on advertising, they’ve got no data plans. He’s trying to make people access Wikipedia by floating drones and giving Wi-Fi to everyone, or seeing a farmer that you can check your stock price and make more money to support his community. And that isn’t a financially driven incentive, that’s just we want to connect the world to make it a better place. And we can be really cynical, as we should be, because it’s Facebook, but again stories like that don’t get told often enough, I don’t think. And I don’t think people like Zuckerberg, and internet.org get enough credit for that sort of stuff.

Connect with Jeremy on Twitter @JeremyWaite and on LinkedIn.

The 5 Pillars of Social Selling Success

How do you get started with social selling? I recently had a chat with Tim Hughes, Director at Oracle UK as well as a social selling evangelist, avid tweeter and blogger. Have a listen to the audio podcast above or keep reading for a summary of our conversation. A longer version of this interview is available at Link Humans.

Why is social selling important?

We’ve seen a big change, not necessarily so much within the selling process, but within the buying process. Most people now, whenever you want to buy something, you go to Google and you do a search. Quite often, people actually are actually making decisions and purchasing online and are going ahead and doing that based on from that search. And they’re not actually involving a salesperson.

Some of the research says that something like 72% of buyers are going through a process, and when they get to something like 50%, 60%, 70% – I’ve even got figures that show 80% of the way through the buying cycle – it’s only then that they actually engage with the salesperson. Going back 20 years ago, it would have been a 20% of the way through the buying cycle. Some research indicates that 25% of B2B salespeople jobs won’t exist in 2020. And what will you be replaced by? You’ll be replaced with a search engine.

The 5 pillars of social selling success are:

1. LinkedIn

First and foremost I recommend that you get in on LinkedIn. While you can use the free version, I do recommend you get the professional addition because you get access to the Sales Navigator. If you’re looking to get hold of the people and looking and searching for people, then the Sales Navigator will help you. You’ve got to move away from the traditional, “I’ve set up my LinkedIn profile as a way of attracting recruiters for my next job” and actually create what I would call a bio-centric profile.

So you need to think about your product and service and outputs, what is it that it actually does? Does it increase revenue? Does it improve profit? Does it enable you to reduce stock? What is that end point you’re going to do? And that is what you need to be looking at, building your LinkedIn profile around.

tim hughes linkedinAnd if anyone goes to my LinkedIn profile, what you’ll see is that I don’t have a job title like Master Principal Consultant. The job title is what I do, and it’s what I do in my online world. I have a picture because if you don’t have a picture, you’re like a spammer. And you have a description of what you do. And again, this is about an output, and this is not about that you make a hundred calls a day. It’s about what the output is and this fact that you’re creating leads or appointments for people. So it’s a way of moving the LinkedIn profile on, and it’s a way of getting to position. And if somebody is in a position that they’re looking to buy something, you should be, and your LinkedIn profile should, in effect, be coming up on the searches that they’re doing.

If you went to that media, video, Powerpoints, you’re posting on that daily in terms of interesting articles, people are going to go, “Hmm, that’s an interesting person. I need to talk to them.” And I also talk to people about… Even if you’re not using it for demand generation and you’re going to meetings, most people now, when you were interested in me, the first thing that you would have done was go into my LinkedIn profile. And you would have made a decision about whether Tim was interesting and whether Tim was interesting to have a webcast with purely from my shop window, which is at LinkedIn profile.

So my LinkedIn profile obviously worked in that particular case. It is your shop window to the world. And how you create and what you put on there, I don’t want to labour the point about it, but don’t come across as too much as a corporate suit. Also, think about what it is that you want other people to think about you. So you’re loyal. You’re trustworthy. You are a family man. You’ve got old cars. You’re into crochet or whatever it is. So make sure that the LinkedIn profile is about you as a whole and about you as a total person, not that you work for a particular corporation or a particular company. It’s got to be everything about you. So that’s the first step or pillar that I recommend that people look up.

2. Listening

So it’s listening out on social media, whether that’s with listening on hashtags, listening about your brand, listening about people coming on saying, “I’m thinking about…”. For example, I’ve been interested in doing demand generation about video. And I’ve been on to Twitter a couple of times and said, “I’m interested in doing some demand gen. Are there any video companies that want to come and contact me?” There are people that are doing that. And as a B2B organisation, we use a tool to listen to certain things that are going on and the footprints that people are leaving out there in social media.

3. Marketing automation

The third element that I recommend is that you start looking at some form of marketing automation. Now, marketing automation is a big step. It’s usually a big implementation. But the gains that you’ll get from that are usually pretty good. In terms of our return on investment, when we were doing… If I can admit that we actually have people that cold-call, if you actually are cold-calling people, usually we would get a response of about 5 in 100. Of those 100, another 25 would say, “Yeah, I’m kind of interested, but it’ll be another three or six months.”

What we do is that we put those 25 into a nurture program using our Eloqua product. And we nurture those now over a three- to six-month period. So generally what happens is that, while in the past, we had a 5-out-of-100 response, we now get a 30-out-of-100 response. So that’s a pretty good ROI, and that’s certainly something that you build up over time. But again, it’s not necessarily for the fainthearted.

4. Influencers

The fourth pillar that I’ve looked up really is about influencers. So what is an influencer, and why would I care? In the past, generally, people would go out to third party organisations, probably Gartner, Forrester, IDC, and sought their opinion about whatever they were particularly looking at. And those organisations are still important. But there are people out there, bloggers like myself who have an influence. People like Ted Rubin, Brian Solis, Bryan Kramer, people like that who have an opinion and are also driving the debate forward in terms of social, social enterprise, the sharing economy etc.

So one of the things that you might want to do is actually contact those people. And why would you want to do that? When a buyer goes through the buying process, generally, they’ll go on and look at Google. They’ll make a decision, and then they will start talking to influencers, that maybe that they’ll turn to somebody in the office and say, “You bought an HCM system when you worked at AstraZeneca. What did you buy? Was it any good?” And I did that when I bought my car. I turned to people that had the make of car as me. But also, there’s people that they could be contacting that have an influence. So I actually get people that come to me directly and say, “What CRM system should I buy?”.

And from a sales perspective, you can move yourself where you can present not only your shop window in terms of LinkedIn, but you can start hacking the sales process that you’re starting to pick up people that are looking for your products and service as they move down up towards that 60%. So before they’ve actually rung you up, you’re picking those up. Not only will you be getting more pipeline, but you should be winning more because you were able to close those down ahead of the competition.

5. Enterprise social network

The final one is something that we’ve actually implemented internally, which is an enterprise social network. And it happens to be our own because we’re Oracle and we have one. But what we do with the enterprise social network is it’s a bit like an internal Facebook. So the amounts of emails that we now get has reduced.

We’ve done some measurements and we’ve actually worked out that the efficiency of employees has increased by about 25%. We have 100,000 employees worldwide, so we’ve gained something like 25,000 employees. And what we do is we collaborate, and we collaborate across teams. So whereas in the past, marketing used to sit in the silo and sales were in the silo, now we basically cooperate and work together. For example, every single marketing event, we create will be the equivalent of a Facebook group, and the people that need to be on that group get in there and they collaborate and provide their opinion. And we found that has been quite game-changing in the way that we work.

Connect with Tim on Twitter @Timothy_Hughes and check out his blog.

How to Become a Social Superhero [Free eBook]

social superheroes banner

Are your marketing powers a bit weak?

90% of all businesses now use social media for business purposes, whether they are trying to build brand awareness, grow an engaged following, support their customers, or leverage social to drive leads and customers for their business.

The trouble is that many companies don’t have the right strategy and tactical plans in place and don’t see any real business benefits from social media.


To address this, we have looked at what strategy and tactics brands should apply in the most obvious way of them all, social super-powers:

  • Stretch – also known as social media reach
  • X-Ray vision – taking advantage of the open web
  • Teleportation – using different networks at the same time
  • Mind reading – predict what your target audience wants
  • Strength – a never-faltering presence
  • Human – every brand needs a human side

We’ve teamed up with our friends at HubSpotBrandwatch and Buzzsumo to create the free Social Superheroes eBook.

social superheroes ebookOur Social Superheroes will show you how to:

  • Research and ensure your content will be successful
  • Find the right content topics and formats to share
  • Produce quality content and in lightening speed
  • Create interesting and eye-catching assets to use on social media during a campaign
  • Stretch the reach of your posts beyond the realm of imagination
  • Make a campaign entertaining and engaging for your audience
  • Hijack and outperform what your competitors are doing
  • Build an influencer network to get others sharing your content
  • Measure the success of your campaign by tracking the right metrics

…plus many more!

What are you waiting for?

superheroes ebook

How Undercover Recruiter Reached 100k Followers on Twitter

How did you get into social media? My story is that I was working as a recruiter and thought I’d start a blog a bit on the side which I decided to call Undercover Recruiter. It was basically a place for me to share my best tips with employers, jobseekers and other recruiters. In order to start promoting the content on the blog I was advised to set up various social media accounts. I was aware of Twitter from the news mainly, never thought I’d get an account but it seemed like a good way to reach a new audience for my blog posts. That was back in 2009 and here’s the first ever tweet (incidentally I still read Penelope Trunk’s excellent blog):

From that point on, I started curating career and recruiting content on the Twitter account and of course throwing one or two of Undercover Recruiter articles in the mix every now and then. That was five-six years ago, fast forward to December 2014 and we reached 100,000 followers on this Twitter account which was a great milestone. How exactly did we do it?

Content strategy:

Without great content you’ll struggle on social media. This is why we started sharing content from other sites very early on, my idea was to share the best career and recruiting content available online to our growing audience. Once we were seen as a place to find out the latest and greatest, we could start sharing even more of our own content. Today if you look at the feed you’ll find that we share our own articles regularly around the clock. Our biggest audience for this site is in the U.S. and most of our social activity is between 2pm and 8pm UK time. We also share articles from our friends such as ERE, Careerealism, Brazen Careerist and of course Penelope Trunk. In terms of content buckets, our followers tend to either be into either interview, resume, salary tips or tips on how to recruit better, use social media and industry studies and research. This will be explained by the fact that our followers include both people interested in careers in general and career professionals such as recruiters, HR professionals, career coaches and the like.


With retweets, favourites and replies happening about every five minutes it can sometimes be difficult to stay on top of the Undercover Recruiter Twitter account. We try to reply to everyone who isn’t an obvious spammer and we tend to retweet influencers who choose to share our content. The best way to do this is by searching URLs and setting up filters in your Twitter management dashboard. We also try to use hashtags whenever appropriate and we use regular weekly hashtags such as #UROpinion, #TechTuesday, #WisdomWednesday, #ThrowBackThursday and sometimes even the oldest one of them all; #FollowFriday:


As I mentioned, most of the Undercover Recruiter audience is in the United States, about 60% of our followers are based there. That being said, the number one city in terms of followers happens to be London, followed by New York City and Los Angeles. We have attracted a few notable followers in Join the Flock (Twitter recruitment), LinkedIn, Disney Jobs, Indeed and even Pepsi. 65% of our followers male, 35% are female. 27% of our followers also follow Mashable and Bill Gates. The top interest of our followers is unsurprisingly ‘Career news and general info’, followed by ‘Technology’ and ‘Business news and general info’.


Without some serious tools we’d struggle even more to stay on top. The main apps we use are Hootsuite, Tweetdeck and Buffer. Hootsuite is great for monitoring, reporting and using Twitter along with other social networks. Tweetdeck is unbeatable for managing Twitter only, it’s owned by Twitter and integrates seamlessly. Buffer is the tool we use for scheduling updates, typically with a large featured image, at a pre-defined schedule. I should point out that we have premium accounts with Hootsuite and Buffer.

I should also point out that since I started this Twitter account, managing it has very much been a Link Humans team effort – far too big a job for one. Do you follow @UndercoverRec yet? Join us on the journey to 200k!

RELATED: How to Actually Win at Real Time Twitter Marketing

Social Recruiting eBook