2014 has been another interesting year for the world of social media, to catch up on it look no further than our regular Social Media Moments. We recently asked a few attendees of our Xmas party what their social media predictions are for 2015 (see the podcast episode at the bottom of this post), and thought we ought to share our own predictions. So here they are, the Link Humans predictions for 2015 – feel free to leave your predictions in the comments below or tweet us @LinkHumans.
I think 2015 will be the year of privacy. Most of the major social networks are creating products where privacy is the main focus. Facebook released ‘Rooms’ and ‘Groups’ to encourage interaction between like-minded people. 2015 will also be the year when eCommerce and social media will become one, with people buying directly from Facebook and Twitter. There’s no doubt that new social networks will come and go but I believe at least 2 new platforms will still be around by the end of the year. [@wakanouka]
While industry experts, analysts and marketers have been evangelising about omnichannel marketing, more and more digital tools will finally start embracing that too. 2015 will see a lot of analytics providers merging with others and/or beefing up their offering to provide a more comprehensive suite of marketing tools. Is this the end of specialist analytics tools? Certainly not, but we’re definitely going to see a rise in all-in-one digital tools. We’ve already seen that with the likes of Socialbakers, and we’ve recently witnessed that with Simply Measured partnering with SHIFT, to provide in-depth analytics AND solid advertising options. This move will incentivise a lot of brands to think outside of the “digital silos” and start looking at various aspects of digital marketing as one – an essential step towards omnichannel marketing, which we’ll definitely see a lot more of in the coming year. [@FR314]
Social media will have an impact on all parts of an organisation and be used for internal communications, crowd-sourcing innovation and a place for any stakeholder to have an open dialogue with the people behind the brand. I also think Facebook at Work will give LinkedIn a run for its money, that SnapChat will continue to annoy Mark Zuckerberg and that Ello will never be spoken of again. [@jorgensundberg]
I believe that visual will be king in 2015 – with a new video site trying to take Vine’s crown coming through – and that e-commerce will get even easier. I think we are only a few years away from saying goodbye to physical shops altogether. [@laurencehebberd]
Wearable tech will start to have a bigger impact on social, with areas such as NFC being used more to create a personalised marketing experience. Brands will still try and be your friends more – and will then make just the same mistakes. Twitter will change its policy on trolls and help more. Lots more Angry Cat style characters will be launched on youtube with most disappearing into a black hole of sameness. LinkedIn will still upset people who don’t want a job. Facebook @ Work will be launched with lots of companies still concerned about individual privacy. [@lincoln_coutts]
We’ll see more people start to move away from Facebook looking for an alternative network. Instagram will hit 500 million users by the end of 2015. Facebook@Work will be a big success with tech savvy professionals. LinkedIn needs some healthy competition so this will benefit all users on either FB@Work or LinkedIn. I’m guessing FB@Work will be invite-only to add hysteria and further interest into the new network from Facebook. Me personally: I’ll continue to not understand Snapchat or Instagram, sticking to the safe haven of Twitter. [@robbie_palmer]
I think brands are going to up their visual-content-marketing game. Vine, Instagram and Snapchat will become integrated into more strategies, and content will become way more creative and competitive. It’s also going to be interesting seeing if Facebook at Work can provide LinkedIn with some competition… Let’s hope so! [@rubyl0ve]