How did you get into social media? My story is that I was working as a recruiter and thought I’d start a blog a bit on the side which I decided to call Undercover Recruiter. It was basically a place for me to share my best tips with employers, jobseekers and other recruiters. In order to start promoting the content on the blog I was advised to set up various social media accounts. I was aware of Twitter from the news mainly, never thought I’d get an account but it seemed like a good way to reach a new audience for my blog posts. That was back in 2009 and here’s the first ever tweet (incidentally I still read Penelope Trunk’s excellent blog):
Currently reading, “Don’t be a snob about career advice” – http://tinyurl.com/y8782b7
— Undercover Recruiter (@UndercoverRec) November 16, 2009
From that point on, I started curating career and recruiting content on the Twitter account and of course throwing one or two of Undercover Recruiter articles in the mix every now and then. That was five-six years ago, fast forward to December 2014 and we reached 100,000 followers on this Twitter account which was a great milestone. How exactly did we do it?
Without great content you’ll struggle on social media. This is why we started sharing content from other sites very early on, my idea was to share the best career and recruiting content available online to our growing audience. Once we were seen as a place to find out the latest and greatest, we could start sharing even more of our own content. Today if you look at the feed you’ll find that we share our own articles regularly around the clock. Our biggest audience for this site is in the U.S. and most of our social activity is between 2pm and 8pm UK time. We also share articles from our friends such as ERE, Careerealism, Brazen Careerist and of course Penelope Trunk. In terms of content buckets, our followers tend to either be into either interview, resume, salary tips or tips on how to recruit better, use social media and industry studies and research. This will be explained by the fact that our followers include both people interested in careers in general and career professionals such as recruiters, HR professionals, career coaches and the like.
With retweets, favourites and replies happening about every five minutes it can sometimes be difficult to stay on top of the Undercover Recruiter Twitter account. We try to reply to everyone who isn’t an obvious spammer and we tend to retweet influencers who choose to share our content. The best way to do this is by searching URLs and setting up filters in your Twitter management dashboard. We also try to use hashtags whenever appropriate and we use regular weekly hashtags such as #UROpinion, #TechTuesday, #WisdomWednesday, #ThrowBackThursday and sometimes even the oldest one of them all; #FollowFriday:
— Undercover Recruiter (@UndercoverRec) January 28, 2015
As I mentioned, most of the Undercover Recruiter audience is in the United States, about 60% of our followers are based there. That being said, the number one city in terms of followers happens to be London, followed by New York City and Los Angeles. We have attracted a few notable followers in Join the Flock (Twitter recruitment), LinkedIn, Disney Jobs, Indeed and even Pepsi. 65% of our followers male, 35% are female. 27% of our followers also follow Mashable and Bill Gates. The top interest of our followers is unsurprisingly ‘Career news and general info’, followed by ‘Technology’ and ‘Business news and general info’.
Without some serious tools we’d struggle even more to stay on top. The main apps we use are Hootsuite, Tweetdeck and Buffer. Hootsuite is great for monitoring, reporting and using Twitter along with other social networks. Tweetdeck is unbeatable for managing Twitter only, it’s owned by Twitter and integrates seamlessly. Buffer is the tool we use for scheduling updates, typically with a large featured image, at a pre-defined schedule. I should point out that we have premium accounts with Hootsuite and Buffer.
I should also point out that since I started this Twitter account, managing it has very much been a Link Humans team effort – far too big a job for one. Do you follow @UndercoverRec yet? Join us on the journey to 200k!