We’ve all had the saying “don’t judge a book by its cover” repeated to us constantly while we were growing up. But as much as we hate to admit it, we all make judgments about people we don’t know. They aren’t necessarily negative, but we still assume things based on a person’s appearance and demeanor.
As a professional striving to grow a business, the last thing you want is for people to make a mistaken assumption about who you are. LinkedIn is the one platform where your posts are meant for people to gather information about you professionally, such as what makes you the kind of person they would want to do business with. Perfecting your personal brand on LinkedIn can be simple, as long as you devote a few minutes to it from time to time. [Read more…]