We’ve all had the saying “don’t judge a book by its cover” repeated to us constantly while we were growing up. But as much as we hate to admit it, we all make judgments about people we don’t know. They aren’t necessarily negative, but we still assume things based on a person’s appearance and demeanor. […]
There are lots of definitions of your personal brand, sometimes I think there are as many as there are personal branding coaches. The definition I like to use is that your personal brand is who you are and what you do. Keeping it simple in other words. I also think that your personal brand (your […]
The organisers of Personal Branding Day in Italy asked me to talk about how Personal Branding is perceived here in the UK. Here’s roughly what I have to say in this video: I started taking an interest in Personal Branding about 3 years ago. After having done recruitment for many years I realised that some […]
Malcolm Levene and I gave a taster Personal Branding from the Inside Out seminar for JCI London, at the London Chamber of Commerce. As our workshops are normally full-day and in this instance we only had 90 minutes, we had to focus in on a few bits of content relevant to the audience at JCI.
If you haven't heard of JCI, it's is a volunteer network for people in their 20s and 30s. Run by its own members, it is nearly 100 years old and exists in more than 100 countries. Many of those who have ‘graduated’ from JCI have become great leaders, famous alumni are Bill Clinton, John F Kennedy, Kofi Annan and half of the Japanese parliament (Big in Japan in other words).
Both Malcolm and me had a great time and hope to see plenty of JCIers at our Personal Branding workshops in future. Here is a summary of the slides we used for the presentation:
What are the three keys to investing in property? Location, location, location.
Last week at the Nordic Career Forum (my talk here) I watched Mandy Lehto talk about personal branding and what she thinks are the success ingredients. She highlighted successful personal brands and pointed out what they all have in common; it's differentation, differentiation, differentiation.
She's got a great point there, just like Lady Gaga stands out in the music industry there'll be a few originals in your industry as well. To become a successful personal brand you'll have to identify that unique selling point that you have (or combination of selling points), and take that to market.
This is what Mandy had to say just before her presentation.