Can you rely solely on your professional network to find your next job? In this clip from the recent TruLondon event, I speak with Rachael Moss from KellyOCG about the hidden job market and why most jobs are never advertised. We discuss the different networks people use to find work, how candidate behavior has changed over time, and where—if it all—recruiters now fit within the job-seeking process.
What’s the Best Way to Connect with New People on LinkedIn?
What’s the best way to send a LinkedIn invite to somebody you don’t know?
If you are in sales, marketing, recruitment or looking for a job you’ll know that to generate leads you sometimes have to connect with new people to create opportunities; the question is really how do you go about this in the best way.
I decided to ask Aimee Bateman who is a featured writer for The Undercover Recruiter what she thinks. In this video we talk about:
- The best ways of connecting with prospects on LinkedIn
- Why personalising a message is so important
- What option to pick (friend, colleague, classmate, done business with etc)
- What invites Aimee herself would accept/reject
- Aimee’s words of wisdom regarding LinkedIn invites
Finding People Online is Not the Same as Closing a Sale
Have you noticed how it is getting easier and easier to find people online? Nowadays you can find Java developers on GitHub, accountants on LinkedIn, journalists on Twitter and your neighbour’s cat on Facebook. Everyone is leaving an online footprint somewhere, whether it’s actively pushing content out on Google Plus or just being listed for tea duties at your local church. Marketers, business developers and recruiters are getting increasingly skilled at finding not just your profile and information but also your activity trail that you leave behind when just answering a question or writing up a review.
What does all this mean? Well probably that the challenge for salespeople moving forwards will not be to find and identify prospects, rather to make the approach and win their interest and trust. Branding in all of its forms will come in handy; if a potential customer has seen your LinkedIn status updates (which weren’t just plugging your company I hope) they are more likely to take time and chat to you about opportunities. If you produce blog posts, video or podcasts you have actively contributed and will be seen as a source of information rather than just looking to do the next deal.
photo by:
horsager