10 Tips to Video Marketing for Brands

How do you go about having success with video marketing for your brand?

I’ve had a chat with Aimee Bateman who is the founder of CareerCake.com. She’s a consultant, speaker and skills trainer, YouTube expert and she was a keynote speaker at #smlondon LIVE! 2014. She has no less than five million views across five YouTube channels to her name. You can listen to the audio podcast on iTunes and Soundcloud (embed below).

Here are the top 10 takeaways of our conversation:

  1. Creating video content is important to brands as people don’t just buy what you do, they buy why you do it. To make your audience feel something there is no better medium than video.
  2. To create strong video content you have to first of all break through the BS. Keep it real and make sure to add value instead of talking about yourself or your business. A good tactic is to answer the questions that your potential customers have.
  3. Things to avoid include: being too salesy, making your videos too long and hoping that videos will simply take off without you sharing them on social media.
  4. In terms of equipment, you don’t need fancy cameras just make sure whatever you’re shooting with is alright for your brand. If you want to invest in something, you’re better off putting money into a good microphone because great audio is hard to get right.
  5. On YouTube, always fill in the description, use an SEO-friendly title and always link to a page where the viewer can sign up to something on your website.
  6. Don’t be afraid to ask people to subscribe to your channel, getting subscribers is really important as these people will be notified every time you upload a new clip.
  7. Make sure you encourage comments, the more of these you get on your videos, the more YouTube are likely to suggest your video to new viewers (as they deem it is getting engagement already).
  8. The best platform to host your videos is still YouTube, as it’s also a huge search engine and the first port of call for video. Vimeo has a beautiful interface but Wistia has some very advanced features in terms of capturing who is watching what, great as a sales tool.
  9. Promote your videos across social media, embed your clips in blog posts and on employee LinkedIn profiles.
  10. Create playlists to keep people on your channel, if they start watching one video it soon transitions into another and could theoretically keep a prospect occupied for hours.

To learn more, read the full article How to Master Video Marketing with Aimee Bateman. Find out more about Aimee at CareerCake.com and her main YouTube channel CareerCakeTV.

Global Social Media Growth and Stats 2015 #Socialography

What do you get when you put geography and social media together? Link Humans presents #Socialography.

#Socialography, is a combination of geographical and social statistics from around the globe. Over the past few years, social media has become a world wide phenomenon and many countries have adapted to the internet, new forms of technology and a variety of social media networks.

5 takeaways:

  • There are more mobile phones in the world than toothbrushes.
  • 72 million users access social media from a phone in India.
  • Mothers with children under the age of 5 are the most active on social media.
  • 92% of Pinterest pins are made by women.
  • Japanese social media users will rise to 30.1 million by 2018 = 25% of the population.

To learn more please visit: linkhumans.com/socialography

Many aspects are important when considering how technology has affected our lives, as we now live and act differently than how we used to in the past. Celebrities are easier to follow and talk to and people are easier to contact when communicating from places that are geographically distant from each other. Technology has advanced in many countries affecting trade, business, communication, the economy and the environment. Technology and social media have played a huge part in globalisation and how the world has evolved overall. This will continue to be the case in the future, as further developments are discovered and revealed.

This video has separated statistics into several sections: Global, by country, by city, by people and predictions for the future. There are some shocking figures that have been discovered and will make you realise just how important social media and the internet really are, to so many people around the world.

So watch the video and explore how geography and social media affect each other and how this has changed people, places and processes around the world.

Overall, #Socialography aims to show people how geography, social media and the internet connect to one another.

Social media impacts the world environmentally, economically, politically and socially. It is much larger than just the internet, it can physically change place, space and people. People need to realise both the positive and negative impacts it can cause and how it has allowed for so much technological development that never existed several years ago.

We are now a social generation that communicate, live and breathe social and for that I am thankful. This means we can understand the world we live in and the people that live within it. We can improve lives, businesses and the world around us with the help of social. We can see this solely through the figures provided in the #Socialography video, which emphasises just how many people around the world, even those in developing countries use social media or engage with it in some way.

Please let us know what you think by tweeting us @LinkHumans and using the #Socialography hashtag!

The Power of First Impressions Online [VIDEO]

We now inhabit a world where for many of us, the first opportunity to connect to our audience is online. Our friends at Signature Profiles have created a short video that aims to shed light on how we develop judgements about people when viewing them for the first time, and features a variety of experts talking about this from a neurological, psychological and leadership perspective.

The video, which features experts such as The Web Psychologist Nathalie Nahai, Personal Branding Coach Malcolm Levene, Sociologist Emma Bond and Social Media Specialist Jorgen Sundberg – shows the latest thinking on the topic from a neurological, psychological and leadership perspective.

The film explores:

  • How do we arrive at our first impressions – the psychology behind our initial perceptions of others
  • What happens in the brain when we meet someone for the first time – the neurological aspect
  • The latest thinking behind establishing trust and developing meaningful relationships online
  • How we can create a better first impression [Read more…]

What’s a LinkedIn LION and Should You Be One? [VIDEO]

Have you ever seen the acronym LION on someone’s LinkedIn profile? This denotes that they are open networkers and happy to accept invites from just about anyone who isn’t a blatant spammer.

What are the benefits of being a LION and connecting to one? All will be revealed by in this video. And of course, feel free to connect with me on LinkedIn!

If you have any other LinkedIn or social media related questions, please visit us at Link Humans or tweet us at @linkhumans.

RELATED: The Anatomy of the Perfect LinkedIn Profile [INFOGRAPHIC] [Read more…]

Should You Rely on the Power of Your Network for Job Searching?

Can you rely solely on your professional network to find your next job? In this clip from the recent TruLondon event, I speak with Rachael Moss from KellyOCG about the hidden job market and why most jobs are never advertised. We discuss the different networks people use to find work, how candidate behavior has changed over time, and where—if it all—recruiters now fit within the job-seeking process.