Another year, another great social media conference happening in London town. This time it’s SMART 2011 on the 20th of January at Central Westminster Hall, organized by the good folks at Incisive Media.
What’s SMART all about?
The aim of this conference is to create a hub for sharing best practice across the business community. It’s a great opportunity to discover how your business can get the best out of social media. Everyone understands that social media is here to stay and that we should use it, the question is how do we get the best out of it, how do you increase client reach, how do you determine business ROI etc. SMART will address all these issues and the best and brightest from the industry will talk about their experiences and strategies for you to soak up the knowledge.
Who is SMART aimed at?
This conference is aimed at professionals workin in organisations, small or large, across the following disciplines: Human Resources, Finance, Marketing & Communications, Business Development (Sales), Legal, Risk & Compliance and IT. So a very wide range of industries in others words!
Why would you go to SMART?
Personally I think SMART has a great line up of speakers, especially from the corporate world. I have been to a good few conferences where agencies are a bit dominant and very little is heard about the actual customers/end users of social media. The organizers have managed to get the top people from Mashable, Nokia, The Economist, Adidas and Twitter to speak – no mean feat I can imagine.
Great line up of speakers
Mashable are represented by Lauren Rubin who is the Head of Advertising and recently moved over to London from New York. Steve Fogarty is the Senior Manager for Strategic Social Media Programs at Adidas. Nokia will be covered by its very own Director of Social Media Mark Squires who is featured in the video below.
From the world of finance there is the Managing Director of JP Morgan Benjie Fraser who will speak about customer engagement. The Royal Bank of Scotland (RBS) are represented by Amelia Hodge who is their Marketing Manager.
The ‘old’ media are represented by a couple of heavy hitters in the shape of Mark Johnson, Community Editor of the Economist and Gurtej Sandhu who is the Digital Director of the Times (of London).
Anyone involved in HR or recruitment will recognize Britain’s finest in Bill Boorman of #tru events, Andy Headworth of Sirona Consulting, Matt Adler of Metashift and Will Kintish of Kintish Ltd.
And what will you be doing there Jorgen?
Probably asking lots of questions, tweeting and having too many coffees – enjoying the show in other words! If you are coming, do tweet me at @JorgenSundberg (the hashtag is #smart_2011) and we’ll hook up for a tea and biscuit.
Now please check out what Mark Squires of Nokia has to say of SMART 2011 – hope to see you there!