Once you've set up one blog, you tend to catch bloggeritis and want to set up more. JorgenSundberg.net is my third and hopefully final site for a long time and this post will cover the reasons why this blog was set up and what readers can expect from the blog.
I always wanted a blog/site with my own name. When I researched it a couple of years ago, I saw that jorgensundberg.com was taken and the owner had no intention of giving it up even for a modest sum of cash (alright, a very modest but still). I knocked the idea on the head and went about setting up other sites. After becoming more involved in personal branding and actually consulting others on it, I realized I need to practice my preachings of having a personal site or blog. In order to keep my credibility as a personal branding consultant, it just had to be done.
What to name it?
As the obvious choice of .com was gone, I had a few different options. I had the option of hyphenating it with the .com at the end (jorgen-sundberg.com) or simply pick another suffix (.co.uk, .me, .net). As I can’t really do the dash (not pleasing on my eye), it had to be .net. For more on the trials and tribulations I went through, see this post over at Ryan Rancatore’s excellent blog Personal Branding 101. Interestingly enough, the poll over there strongly recommended the hyphenated option. I believe this is because a .com is the default Internet suffix and what people try first when typing in a URL. Some say it’s better for SEO, I am not so sure about that.
What’s the purpose of this blog?
I have a couple of other sites that are niched: Personal Branding UK (mainly for events in London) and The Undercover Recruiter (a blog about my previous day job!). These two sites work really well for their target groups but I have sometimes felt the need to go a bit outside of these topics when writing posts, off-piste as it were. Plus this blog is eponymous and is already the first search result on Google when typing in my name. So in a nutshell, this blog allows me to write whatever I feel like and it helps promoting personal brand on a daily basis.
What topics will I cover?
Not looking to get millions of readers by revealing celebrity gossip or dieting tips, instead I intend I cover topics that I am interested in. I read a lot, both other blogs and other material, and get a lot of inspiration from others. Currently, this blog will focus on Personal Branding, Social Media, Networking and Blogging. As the blog carries my name I have the luxury to change that at any time without there being a discord between blog name and content.
Big shouts going out?
Sure, big thanks to Sophie Anderson for yet another cracking design and Matthew Leigh for invaluable Drupal assistance!
Image credit Annie Mole.
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