New research released by insurance giant AXA suggests that children as young as eleven are actively managing their personal brands when they are online. I don't know about you but to me the idea of personal branding is more about your professional profile than a marketing technique that children should be using to look more popular online.
Anyway, the results of the study reveal a few interesting statistics:
- 75% of 11 to 18-year olds in the UK use social media sites to manage their online presence, the most common ones being Facebook, Bebo and Twitter.
- 11-year olds use social media to make thmeselve look good to others, only 14% doubted that it's useful.
- The majority of 17 and 18-year olds rated social media as being 'very important' to their lives
- A professional headshot is the most popular way of enhancing one's personal image online according to 18% of 11 to 12-year olds.
- 21% of 11 to 12-year olds make friends with people they don't know so they appear to have more friends, 18% even exaggerate their social activities
See more stats at the infographic compiled by AXA: