At the most recent Social Media London meetup we discussed the hot topic of online influence. I had invited Andrew Grill, CEO of Kred to talk about how influence works and what you can do to boost your own influence online.
I don’t know how important this influence business really is but I do know that most people I deal with know their Klout score and check it very often. Klout is one measurement, Kred is another which Andrew says is more about your influence within a particular niche. Then there’s PeerIndex as well which I don’t use personally.
A few tips that Andrew lists for you to increase your influence:
- Find what you’re influential in, this is likely to be your professional field and/or niche. If it’s not – maybe you should change careers!
- Give people recommendations and endorsements whenever possible, this will lead to increased reciprocal influence.
- Focus on your main area(s) of interest, try to narrow it down to 2-3 things you want to be known for. This can be tough I know and can take a while but it will make you look more focused ‘in real life’ as well.
- Offer something of value to your target audience, try writing a blog, publishing a podcast, create videos or if you are up for the challenge try your hand a writing a book.
- Keep being authentic by mixing in ‘human’ updates, nobody wants to read a boring feed of industry updates without any human touch – don’t be a robot online please.
- Be interesting, have an opinion, don’t just repeat what others say. A sure-fire way to get noticed is to have a strong opinion on a topic, firmly putting your foot down on one side of an argument. Not everyone will agree but everyone will respect you for not playing it safe.
And do try out Kred as well, it’s a little different to Klout and more advanced. And like Klout it doesn’t get everything right, apparently I’m influential in social media, recruitment and wine. I didn’t think drinking a glass of wine every now and then would qualify me as a influencer online!
Here’s the video I shot on the night, see what you think.