As some of you may have noticed already, my business has changed ever so slightly. I have gone from being a solopreneur in the social media and personal branding space to setting up a limited company together with a business partner. The company is called Link Humans and for me it’s a natural progression of what I have been doing for the last year or so.
What is Link Humans?
Link Humans is a social media strategy and training company based in London. Our purpose is to enable and empower companies to run social media themselves. We do this through analysing and auditing where they are now, what the competition and target audience are up to, working out a clear strategy, policy and guidelines to implement. We train the individuals that will be responsible for social media and we ensure that all results are measured and monitored.
The business is run by yours truly and Laurent Brouat, who is a social networking (in particular LinkedIn) expert and blogger. We believe that social media runs best when it’s human, authentic, credible, sustainable and above all simple.
What is the story behind Link Humans?
Laurent wrote a post the other day called Link Humans, Zi Story! about how we set everything up. I don’t want to reinvent the wheel here, just to say that we started doing social media workshops and trainings together and noticed that there is a demand for our services off the back of seminars.
Instead of consulting and training as individual freelancers, we wanted to create something bigger than the sum of its parts and a platform for growth. A few months later we have everything (well, most things) in place and business has really taken off in terms of clients and bookings.
What’s the name all about?
After weeks of trying to generate a name that wasn’t taken, we came up with Link Humans which we think represents what we do fairly well . Link as in connection and humans as in people, all about man and machine in other words. At the end of the day, social media is only an extension of human communication as a wise man once said.
The fact that the word Link is also included in LinkedIn obviously doesn’t hurt our positioning.
How are you guys going to market?
We are taking a multi pronged approach here. Being a members of a few networking groups, we are able to ‘soft sell’ to our target audience in person. Both Laurent and I do regular talks at meetup groups, networking events and business schools. We have created our own Meetup community called Social Media London which is free and obviously helps to get our name out there.
In addition to that, we are of course very active online and on top of our personal networks we use Twitter and LinkedIn to engage with our target audience. We decided to set up a brand new Twitter account which will be all about quality as opposed to quantity, staying more aligned to what Link Humans represents. Follow @LinkHumans on Twitter for the latest updates.
We will be blogging on the new site and also writing longer white papers and e-books that will be free to download and share – all in the spirit of giver’s gain or karma if you will.
What next?
Now I would like to ask for your feedback and help in spreading the word. Feedback of the website and upcoming blog posts and sharing the love by telling friends about what we do, online and offline. Laurent and I are very passionate about what we are doing and we really value any input you might have for us.
Did I hear something about a party?
Yes you did! Although we have been going for a while we are throwing a launch party in London on Friday the 26th of November. It will be at Just St. James near Green Park and you are more than welcome to come by for a drink or two – see more details at the Link Humans blog. We are expecting about a hundred people but there is plenty of room for more so hopefully see you then! And if you don't live in London, just a tweet with the #linkhumans event hashtag would be lovely 
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