Last week I had the pleasure of presenting ‘Social Media and Your Personal Brand’ to no less than 240 young professionals at the Nordic Career Forum in London.
The whole event was very well organised by the Nordic Chambers of Commerce in London and featured exhibitors from companies like McKinsey, Mercuri Urval, Wimmer Financial and European Leaders. The chambers managed to get a large number of paying attendees which was an achievement in itself I think, it’s not easy to get young professionals to give up a Thursday night in this town.
I was one of four speakers and I think we all covered different approaches to personal branding. My talk was about social media and it’s a topic I could speak about until the cows come home, in this case I only had 15 minutes so had to limit the scope. LinkedIn is in my opinion the most important social network for most young professionals so that was my focus. I picked out 10 points from the LinkedIn trainings I deliver to companies that I think would be relevant to anyone looking to further their career by branding themselves online.
Check out the slides and please let me know what you think!
There’s also a YouTube video of this talk, not the best quality though.