My buddy Murray Newlands keeps putting on great Social Media conferences around the world, what a great job he must have me thinks! Fortunately enough for us here in the UK, he does bring the world to us every now and then in the shape of top notch events in London.
The next one in line is the Social Media Advertising 2010 which will bring together leading brands, agencies and marketeers to discuss the latest tools and techniques for running effective, integrated social media advertising campaigns.
What's the premise here?
In the last two years advertising spend has begun to follow users into social media. Yet there are still big questions to be answered about social media advertising: How can we combine social media engagement with an effective advertising presence? Which are the most effective networks to advertise on? How can we maximise and measure ROI? And should innovative companies be advertising on location-based networks, mobile networks or social gaming?
What does Brian Solis have to say about this?
What topics will be covered?
- Paid, Owned and Earned Media
- How to Run Effective Social Media Ad Campaigns
- B2B Advertising: Business Networks
- Twitter and Promoted Tweets
- Advertising through Apps
- Blog Advertising and Sponsored Posts
- Case Studies and Best Practise Examples