London Event: Social Media Advertising: Ads, Apps & Incentives

My buddy Murray Newlands keeps putting on great Social Media conferences around the world, what a great job he must have me thinks! Fortunately enough for us here in the UK, he does bring the world to us every now and then in the shape of top notch events in London.

The next one in line is the Social Media Advertising 2010 which will bring together leading brands, agencies and marketeers to discuss the latest tools and techniques for running effective, integrated social media advertising campaigns.

What's the premise here?

In the last two years advertising spend has begun to follow users into social media. Yet there are still big questions to be answered about social media advertising: How can we combine social media engagement with an effective advertising presence? Which are the most effective networks to advertise on? How can we maximise and measure ROI? And should innovative companies be advertising on location-based networks, mobile networks or social gaming?

What does Brian Solis have to say about this?

“Together, earned and paid media are far more effective when the programs are humanized. The difference between social network advertising and marketing and traditional online campaigns are the ecosystems where engagement is fostered” – Brian Solis

What topics will be covered?

Paid, Owned and Earned Media
How to Run Effective Social Media Ad Campaigns
B2B Advertising: Business Networks
Twitter and Promoted Tweets
Advertising through Apps
Blog Advertising and Sponsored Posts
Case Studies and Best Practise Examples

What else can you expect?

The conference will be fully interactive with presentations, case studies, Q&A sessions and panel discussions. There will also be an Exhibition Area showcasing social media advertising tools and services. The ticket price includes refreshments, lunch and a handbook. And oh, there will be networking drinks at the end of the day. See further details at the event page.

Sounds good, can I get a discounted ticket?

Of course you can, here's 10% off the ticket price and if you hurry up you can get the last Early Bird tickets!