Finding People Online is Not the Same as Closing a Sale

finding people online

  Have you noticed how it is getting easier and easier to find people online? Nowadays you can find Java developers on GitHub, accountants on LinkedIn, journalists on Twitter and your  neighbour's cat on Facebook. Everyone is leaving an … [Continue reading]

How Do they Use Social Media for Recruitment in Poland?

linkedin and social recruiting in poland

Hot off the trail from my journey to Peru, thought I'd got east this time and headed to Poland for a few days of Social Media training for Recruiters & HR. The first training session was in the historic town of Krakow, followed next day by Warsaw … [Continue reading]

How Do they Pronounce LinkedIn in Peru? [Video + Slides]

pacific-ocean

Earlier this year I was contacted by a postgraduate school to come and speak about LinkedIn and recruitment to an audience of HR and recruiting professionals (thanks to Twitter by the way). Sounded good I thought, the only little snag is that the … [Continue reading]

How to Master YouTube Marketing [Video + Slides]

Last month’s Social Media Meetup was “How To Master Online Video Marketing” with SEO expert and blogger Phil Nottingham. Video is of course very topical, well in fairness it's been topical for years now. I personally feel that more and more … [Continue reading]

The Shiitake We Have to Put Up With on Twitter

mushroom shiitake on twitter

In no particular order: Sharing your two-bit clever quote that you found on someone's blog post does not make you an 'inspirational guru'. Retweeting a charity appeal or using a hashtag relating to flood victims doesn't make you a volunteer any … [Continue reading]