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Yes you guessed it, Malcolm Levene and myself are up to it again; our full day workshop Personal Branding from the Inside Out is happening on the 12th of October at the Langham Court hotel in central London. If you are looking to boost your own brand, whether you are an entrepreneur, in a career or own a business – this is the workshop for you.
Previous attendees say they enjoy how Malcolm and I complement each other, his approach is more from a personal development perspective and mine is more about marketing and strategy (see the events page for more testimonials).
Our 10 steps training programme will cover your Personal Brand from A to Z (or from the Inside Out!). The 10 steps are:
1. Authenticity
The dictionary meaning we’re attaching to authenticity is ‘undisputed credibility’. Being known as someone who has undisputed credibility is vital to gain a top-notch following. Passion, intention, purpose and integrity are pivotal. We will demonstrate how you can tell whether you are considered as someone who’s authentic. Moreover, you’ll discover your purpose and attributes, so that communicating authentically will be easier and more effective.
2. EQ / Awareness and Empathy
With these 3 qualities in place, you can improve relationships measurably. You’ll also be able to convey charisma. In addition, you will increase your happiness levels and enhance your reputation. We will demonstrate through an exercise how you can test these qualities, and how you can improve/enhance each of them.
3. Happiness/Flourishing
With generosity, optimism, gratitude and courage, we become more joyful, we flourish. We will explain through an interactive conversation that will show you clearly how anyone can be more joyful and learn to flourish. A huge benefit to being happier and flourishing is that your behaviours become infectious. Therefore, internal and external associates want to be around you and are influenced by you.
4. Be a Great Communicator
Great communicators know how to make people feel great in their company. They have an ability to influence outcomes and encourage followership. In addition, they convey superb manners at all times. We will ask each of the group to communicate as they do normally, and with 3 steps, help them to raise their communication levels by several notches.
5. Positive Psychology
In order to be able to ‘bounce back’ from adversity, we need the skills and techniques to do so. Research done in the USA and the UK supports the fact that through very simple, easy-to-use, tried and tested exercises in resilience, we can transcend fear, emotional disruptions and disappointment. We will provide exercises/information that will help you to improve levels of positivity, optimism and that will strengthen your emotional resilience.
6. First Impressions
We make an impression within the first ten seconds of meeting somebody. We will show you how you can make a first positive impression every time. This includes your Inner and Outer Brand: body language, appearance, verbal communication and overall demeanour.
7. 360 Degrees Assessment
Our brand may be not be perceived by others the way we think. By getting feedback from people around you, it will be easy to establish which message is working and where there is room for improvement. We will put this to the test and compare your internal attributes from the morning session to how you project who you are.
8. Storytelling
The ability to tell stories that create an emotional connection with people is pivotal in business. Salespeople, politicians and speakers tell stories all the time to bring their message to life. We will show you how to tell the compelling story of your brand and to practise this with the rest of the group.
9. Personal Brand Statement
Every story needs a headline, and every personal brand needs a clear value statement. Your personal brand statement is used across all your communications and is critical online. We will take you through the steps to produce a punchy and memorable statement, and then deliver it to the group for feedback.
10. Personal Marketing Plan
We will go through the ways you can market your brand to your target audience. This will cover networking, giving presentations, writing and social media techniques and work out what is right for your brand. You will be equipped with a powerful action plan for your personal brand at the end of this session.
Details
This event will be held on Wednesday the 12th of October 2011 from 9am to 5pm. The venue is the Langham Court Hotel near Regent Street in central London. Workshop tickets (with the discount) are £240 plus VAT. The discount code is 'blog_discount'.
Book Now
Head on over to Personal Branding from the Inside Out to book your seat now – see you on the 12th!
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