How To Use Google Plus the Guy Kawasaki Way

Google Plus Book

Guy Kawasaki sent me his new Google Plus book called What the Plus! Google Plus for the Rest of Us and here is my review and some of the main takeaways.

Roughly what I had to say:

  • Challenge to find right people to follow on Google Plus, I now know that you can simply look at the circles that other users have recommended and add those people to a circle of your own. This of course saves a lot of legwork. Just search for “shared a circle with you” in the search bar. This will show circles that have been shared recently as well as the most popular ones. I followed a few PR people that Scobleizer recommended.
  • There are also compilation sites like Find People on Plus, GGPL, GGLPLS, Plus Friend Finder and Recommended Users.
  • On the search impact, the author produces a number of screenshots where his post and/or profile come up in generic Google searches for ‘venture capital’. I did notice that he was himself logged in to Google in the examples, so I tried it as well see none of Guy Kawasaki’s mentions or even Google Plus. So not sure about the precise impact on search yet.
  • Use of hashtags on Google Plus, I didn’t realise this. So instead of searching for ‘bacon’ posts, try ‘#bacon’ next time.
  • Very quick read, 138 pages and probably a screenshot or picture of each page. I didn’t even attempt to read this ebook on my Kindle, did it on my Mac screen instead. I suppose it will work well on an iPad or Kindle Fire.
  • Some people speculate that Rober Scoble and Chris Brogan were paid to move over to Google Plus. I don’t know about that but there is plenty of Google loving in this book, every product from Chrome to Picasa gets a recommendation and link. So wouldn’t be surprised if Guy Kawasaki at least gets some better Google search ranking out of this book.
  • What is unclear and not mentioned in this book is if anyone has ever had any marketing or sales success from Google Plus. Unlike the other 3 big networks, I haven’t seen and case studies yet.
  • A chapter is devoted to how to get more followers. The author writes: “There are two kinds of people on social networks: those who want more followers and those who are lying”. I’ll agree with that. Some of the tips include perfecting your profile, sharing good shiitake, sharing in public, helping people, mentioning others and responding to comments.
  • One final tip I picked up on was the to compile a circle of people in a particular category. Include yourself in the category and then share the circle, people will then add the whole circle to their collection and you’ll get more followers as a result.

Related: 10 Personal Branding Ideas for Google Plus.

How To Become a Successful Dictator: Behave Badly

dictator-crazy-man-lego

Being a dictator is suddenly very topical. Not since the days of Julius Caesar and maybe the 1930s have dictators been discussed so much. The late Colonel Mohammed Ghadaffi and his mad antics certainly helped fuel the discourse last year, not to mention the succession of Dear Leaders in North Korea. And funnyman Sascha Baron-Cohen has just released his new film ‘The Dictator’, I hope it’s at least half as funny as Charlie Chaplin’s movie from the days of Hitler and Mussolini.

This post contains my thoughts about a book I just finished reading called The Dictator’s Handbook: Why Bad Behavior is Almost Always Good Politics by Bruce Bueno de Mesquita and Alastair Smith. As soon as I saw this title I knew I had to read it. Not sure where the fascination of dictators comes from, apart from watching hundreds of hours of WWII documentaries on telly as a young boy.

Some tips for aspiring dictators:

Remember your coalition

One thing I’ve learnt from this book is the power of the coalition. No matter how ruthless a ruler is, they can’t go around torturing every dissident. There is always a need for a strong coalition, people and groups that you keep sweet in return for their loyalty. For dictators this is typically the armed forces, the very rich, corporations etc – where the real power lies. Democratic leaders on the other hand will need to keep a large groups of people happy in order to stay in power (think religion, race, industries), as everyone has the right to vote.

As the coalition expands and more people are added, the initial members will not be happy. More coalition members means there is less money to go around and you’ll get internal power struggles. There comes a time when you might have to do a trim and either exile people or worse. Stalin did a great purge of officers, Hitler did something similar with his SA troops.

If you upset your coalition too much (like stopping payments), the people around you will start to think about an alternative leader and this is not good. Which leads us nicely onto the next point…

Always borrow as much money as possible

The authors write that borrowing is a wonderful thing for leaders. They get to spend the money to make their supporters happy today, and, if they are sensible set some aside for themselves. The problem of actually repaying all that debt will be someone else’s (unless the leader manages to stay in power for that long of course). ‘Autocratic leaders borrow as much as they can, and democratic leaders are enthusiastic borrowers as well.’

The book contains and interesting example of Nigeria, a country with plenty of oil revenues and a small coalition. When Nigeria started making some serious money from their oil you would think they would stop borrowing. Oh no, instead the higher revenue meant they could now service a larger debt so instead increased the borrowing.

Let’s face it, if you know you’re not staying in power for too long why not borrow as much as you can? As a dictator you’re always looking over your shoulder and you have to keep money stashed away in Switzerland or somewhere for a very rainy day.

Democracy is sometimes good for business

Small coalitions can be kept in power for decades as long as they know where the money is. By money, the authors mean natural resources like oil or minerals and more crucially foreign aid from wealthier nations. As long as the dictator can convince rich nations to keep sending money, the coalition can divvy up the cash and make sure as little as possible reaches the people. Examples of this would be African nations during the cold war who either got handouts from the Americans or Soviets. Once the political climate changes and when there’s no need to support small nations, that money will dry up.

When a dictator can’t rely on foreign money pouring in, the second best thing is to get the economy going so that they can tax companies and people. This is more difficult of course and would require reforms towards (what looks like) democracy. Think of Burma at the moment, the junta there has realised they need to get the economy going and now making baby steps towards a free society.

Keep infrastructure to a minimum

This book also taught me why roads are crap in some countries. I recently flew into a country which has been plagued by guerrillas and it took five hours to drive to the hotel from the airport. This journey should have taken about one hour if there were a proper road. The reason? Authoritarian leaders never build good infrastructure out of fear that their enemies can use them to mobilise their forces. Vital supply routes (from the diamond mines to the port) will stay open, as well as a safe passage for the leader in case he needs to go into exile. Everyone else will have to struggle along on dirt roads.

Infrastructure will be bad in small-coalition countries, where a dictator has a small clique around him and has no need to keep the rest of the country happy. As soon as the dictator does require support of more people, he’ll have to expand infrastructure to the regions they inhabit. This is why democracies tend to have excellent railways and roads, the leader needs support from the whole country to get re-elected.

Only start wars you know you’ll win

Here’s something dictators tend to get very wrong. The authors have looked at all wars for nearly the past two centuries, they found that about 93% of wars started by democratic countries were won. In contrast, only about 60% of wars started by nondemocracies (dictators would be in this category) were won by them.

Why might this be then? It’s because dictators take risks and hope for a quick win. Look at the 6-day war in 1967 between Egypt (et al) and Israel for instance. Egypt started it and hoped for a quick surrender by Israel. When this didn’t happen immediately and the Egyptian forces started taking heavy losses, its army completely lost interest and effectively gave up. The authors explain that this is because the army are more interested in their own interests, either getting some loot from the enemy (which wasn’t happening) or controlling their own territory and making money at home. When they started losing, they found it easier to go back and resume their other duties like terrorising normal Egyptians.

On the other hand, look at when democracies go into war. It’s only when they have carefully considered it and weighed up their options. A democratic country that does go to war does so with all it’s got. Look at Britain standing alone against fascism in Europe for years, it was a battle of good and evil and one that had to be won. Nazi Germany didn’t actually switch its economy onto a full war footing until the later stages of the war when it was clear to Hitler and his cronies that their government’s survival – and their personal survival – was at risk. It was too late of course and Britain and allies won after throwing the kitchen sink at the war effort from day one.

Another clear example is the Argentinian invasion of the Falkland Islands about 30 years ago now. Argentina, ruled by a dictator, was looking for a quick victory somewhere to keep his people content. So he started a war by sending in troops to ‘liberate’ islanders who had no desire to be part of Argentina. Things went well initially but when democratic Britain decided to fight back, it did so with all its might as opposed to the Argentinian forces which were made up of conscripts and other poorly trained forces (remember they were expecting an easy win). The invading force was no match for the superior British forces once they did get to the islands. So if you’re a dictator and pick on a democratic nation, you can expect fierce resistance.

Final words

This book isn’t just about dictators and autocrats, it’s about human behaviour. The authors write that states don’t have interests. People do. At the end of the day we’re all looking out for ourselves and although Obama seems like a peacenik when withdrawing troops from Afghanistan, he’s actually doing what’s needed to keep the electorate happy.

I found this book a really interesting read, sometimes a little bit wordy and academic. I would have liked to read more case studies, but then again this isn’t primarily a history book. It’s an important book in that it says it how it is, there is no sugar coating of dictator’s actions and no moral preachings.

Score 7/10

Related: Success Tip: Put Employees First, Customers Second

photo by: pasukaru76

11 Questions for the Enchanting Guy Kawasaki

Author and the first ever 'corporate evangelist' Guy Kawasaki has just published his new book Enchantment: The Art of Changing Hearts, Minds, and Actions and he kindly sent it over to me to have a read. The book is really good thus far (I'm about halfway through) and it covers ways of being enchanting as an individual, as a company or brand – stay tuned for a post on the book itself.

Today it's all about Guy Kawasaki, we had a chat last week and I asked him a few questions about Personal Branding, writing books, Steve Jobs, tips for startups and why he tweets so much.

You have 9 published books under your belt already, how did you find inspiration to write the 10th?

I have to pay for the education of four kids, so I had to write another book. Sometimes you just need to man up and do what you have to do as a father. You can't sit by the side of a river and expect a roast duck to fly into your mouth.

How long does it take you to write a book and what's your best tips for aspiring authors?

From beginning to end, it takes about a year to write a book. There are periods when you're not doing anything to the manuscript because it's in the hands of editors and other people at the publisher, but a year always seems to go by.

Here are tips for aspiring authors: first, write a book because you have something to say, not because you think it will be good for your career, brand, or business. Second, ask yourself this question: "When people go to the iBooks or Kindle store, why would they buy my book instead of Malcolm Gladwell's, Jim Collins's, or Clayton Christensen's?" Third, write at least one page a day every day–don't wait for the perfect time when you can write a lot. Fourth, assume responsibility for the marketing of your book. Five, get a lot of email addresses, Twitter followers, and Facebook fans in advance. They will be your best leads.

Apple is enchanting, but few people would call Steve Jobs enchanting – how does this equation work?

There are three pillars to enchantment: likability, trustworthiness, and quality. The three pillars are not equal in height for each company. In Apple's case, the tallest pillar is quality. In Virgin America, the tallest pillar is likability. And in Zappos's case, the tallest pillar is trustworthiness. Every company is different. Most companies have none of the pillars.

Given your vast experience in the field, what are three hard-to-spot pitfalls for entrepreneurs that are critical to avoid?

There is only one major pitfall: running out of money. This is cause by hallucinatory development schedules and wishful thinking sales forecasts. When I see a projection, I add one year to the shipping date and divide sales by 100.

Regarding startups, do you agree with fellow Hawaiian Robert Kiyosaki that you need a number of failures to finally succeed?

Actually, I don't. You can be successful in your first attempt just as you could score a goal in your first shift in the NHL. The odds are not good, but it is possible. Robert's point, however, is that failure is a good teacher and can make you a better entrepreneur over time.

This is not to say that you should intentionally fail in order to succeed. You should try your best to succeed but know that you will probably fail, and you can learn from your failure.

What's your 3 best tips for someone looking to improve their personal brand online?

There's only one best tip: Provide interesting links that inform, inspire, or entertain.

I unfollowed you on Twitter; too many updates! What's the reason you tweet so much and repeat yourself?

My ghosts, contributors, and I tweet twenty new stories a day. Each story is repeated four times at eight hour intervals. My Twitter feed is a news feed–like CNN or Mashable–with sporadic manual tweets by only me. I repeat them four times over thirty-two hours because people do not park themselves on Twitter and read for eight hours straight. In the same sense, people don't park themselves on CNN or ESPN, so the networks repeat their stories. If you don't like this volume, you can follow @Alltop instead. There are no repeats on this account.

Three things you tell yourself when your chips are down?

In dark hours I tell myself only one thing: "Some orifices will be happy if you fail."

What are three life memories you recall most frequently?

I have four: meeting my wife, seeing Macintosh for the first time, becoming a Christian, and playing hockey for the first time.

Let's hear your best kept secrets?

I don't keep good stuff a secret. I believe in helping others. If I find something that's good, I feel a moral obligation to tell my closest 350,000 friends about it. This is good for them and good for the website, book, and people. I'm a baker–I want to bake bigger pies so that everyone can get a bigger piece.

What's the one thing people can do to help you?

Insipid as this may seem, they could buy Enchantment. This would gratify me a great deal, help pay all the tuitions, and help people change the world. We're talking about a win-win-win here.  

How To Re-Kindle Your Love for Reading

I ordered the new Amazon Kindle the other week, not exactly sure why. It just felt right for some reason and I like to go with my guts (or the adverts finally worked on me!). I received it very promptly from Amazon and opened the box, expecting a nice wow-moment, but was mildly disappointed with the look and feel of the device.

I kept the plastic film on it and started exploring my new e-reader, still not sure whether to return or keep. So the jury has been out on the Kindle for a couple of weeks and finally reached its verdict. I have come to terms with the fact that it’s not a ‘cool’ gadget but rather an excellent reading device that saves me a lot of time and money.

This blog post will list the benefits of the Kindle as I see it (perhaps to internally justify my purchase!), so here we go:

Multi-task reading

If you sometimes struggle to read long books, the Kindle can help. As you can store gazillions of books on it, you can do a bit of reading in your War & Peace, take a break and read something merrier for a while. The kindle remembers where you stopped reading so you can dip in and out of the volumes of your choice.

A few weeks after buying my Kindle, I have ploughed through stuff from Eckhart Tolle, Seth Godin, Sir Arthur Conan Doyle and Richard Dawkins. When Tolle gets too profound, I switch to Godin and when he gets to repetitive I read another short story by Doyle and then let Dawkins lay down some science.

You could argue that the Kindle allows you to have the attention span of a goldfish but still read very solid books, all at the same time.

Read all of those ebooks and reports

I have a habit of always downloading free reports, eBooks and white papers that people offer out there on the Interwebs. What do I do with them? Obviously not reading, I just store them in a nice folder for a rainy day when my WiFi crashes.

This has now all changed. With a clever application called calibre, you are able to convert any document (typically a PDF) into the Kindle .mobi format. This means you can read all those downloads away from the distractions that your computer.

So if you’re a blogger, I can bet you have downloaded enough material on blogging, SEO and list building to keep you going on a Kindle for a few weeks.

More convenient

An e-reader is more convenient than books from a few perspectives. The first one is the fact that you don’t have to go to a bookshop or get books delivered, a few clicks of a button and you have downloaded virtually any book you can think of in about ten seconds.

The other factor is that the device can store 5,000 books and still is as sleek as a pencil. So if you’re setting off on the Inca Trail for three months, the Kindle will save lots of precious rucksack space. If you like decluttering like myself, you’ll love the fact that you can chuck out old books that you never read – knowing that you can easily access them on the Kindle anyway.

You can change the look of the pages on the screen, if your eyesight isn’t what it used to be you can just increase the font size. Along with page numbers, you’ll see how far you have gotten through a book as a percentage which is handy sometimes.

Although the additional technical features are a bit limited, you are able to highlight sections in books, look up any word in the dictionary and even listen to music from the Kindle. These aren’t exactly killer applications but they just save a bit of time here and there and add to the overall reading experience.

But what about the iPad?

Yes I will admit that an iPad is way cooler than a Kindle and it will impress your mates a lot more. Some would say the Kindle is a poor man’s iPad, I wouldn’t agree with that.

The Kindle does exactly what it says on the tin – it’s for reading books and that’s it. Not having all the bells and whistles is actually a good thing in my mind, mainly because you can’t get distracted by email notifications, Skype alerts or Windows updates (not to mention social media).

If you’re looking for a tablet computer to play with, don’t even consider the Kindle. If you are looking to up your daily reading time, do consider the Kindle. It’s moderately priced as well and if you are a bookworm you’ll notice that you’ll break even soon as Kindle books are cheaper than ‘real’ ones.

Bottom line

As you may have guessed already, I am a big fan of my new e-reader. Anything that gets me reading more away from a computer screen is very welcome in my life and the Kindle has done just that.

Do you own a Kindle or other e-reader? Please share your experience!