Company

Correlating Employer Brand with Overall Company Performance

We’ve shown in this series of articles that employer brand is a powerful tool in shaping corporate culture and helping employees to internalise corporate values; and is invaluable in engaging employees and aligning talent management with business strategy. The positive...

How to Launch Your Employee Advocacy Program [3 Examples]

When it comes to marketing, nothing works better for a brand's representation, than a recommendation from someone who has experience or practical knowledge of the organization. Although this is probably the most effective when coming from an entirely impartial source, employees...