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Social Media and Personal Branding at JCI London [Slides & Video]

Malcolm Levene and I gave a taster Personal Branding from the Inside Out seminar for JCI London, at the London Chamber of Commerce. As our workshops are normally full-day and in this instance we only had 90 minutes, we had to focus in on a few bits of content relevant to the audience at JCI.

If you haven’t heard of JCI, it’s is a volunteer network for people in their 20s and 30s. Run by its own members, it is nearly 100 years old and exists in more than 100 countries. Many of those who have ‘graduated’ from JCI have become great leaders, famous alumni are Bill Clinton, John F Kennedy, Kofi Annan and half of the Japanese parliament (Big in Japan in other words).

Both Malcolm and me had a great time and hope to see plenty of JCIers at our Personal Branding workshops in future. Here is a summary of the slides we used for the presentation:

Personal Branding Taster Seminar at JCI London Chamber of Commerce

This is me talking about social media (shot on an iPhone):

Would love to get your feedback, don’t be shy now!

Filed Under: London, Monthly, Personal Branding, Slides, Video Tagged With: Events, SlideShare, Video

LinkedIn and Personal Branding Presentation at the Nordic Career Forum [Slides]

Last week I had the pleasure of presenting ‘Social Media and Your Personal Brand’ to no less than 240 young professionals at the Nordic Career Forum in London.

The whole event was very well organised by the Nordic Chambers of Commerce in London and featured exhibitors from companies like McKinsey, Mercuri Urval, Wimmer Financial and European Leaders. The chambers managed to get a large number of paying attendees which was an achievement in itself I think, it’s not easy to get young professionals to give up a Thursday night in this town.

I was one of four speakers and I think we all covered different approaches to personal branding. My talk was about social media and it’s a topic I could speak about until the cows come home, in this case I only had 15 minutes so had to limit the scope. LinkedIn is in my opinion the most important social network for most young professionals so that was my focus. I picked out 10 points from the LinkedIn trainings I deliver to companies that I think would be relevant to anyone looking to further their career by branding themselves online.

Check out the slides and please let me know what you think!

There’s also a YouTube video of this talk, not the best quality though.

photo by: miguelb

Filed Under: Events, LinkedIn, London, Monthly, Personal Branding, Slides Tagged With: Events, LinkedIn, London, Personal Branding, SlideShare, Video

Win Tickets to The Social Customer 2012 – London, 29th March #scrm12

The first in unique series of conferences that Our Social Times is hosting this year in London, Paris, Frankfurt and Brussels, The Social Customer 2012 will explore how social media is reshaping the relationship between customers and organisations.

Featuring a keynote from Frank Eliason (VP Social Media, Citibank), plus case studies and discussions with BT, British Gas, Everything Everywhere, Marks & Spencer, CapGemini, Kana, immediate future and more, #SCRM12 offers invaluable insights into the future of customer service and social media marketing. It will also highlight innovative customer engagement and social CRM strategies and techniques.

Tickets are on sale now at Our Social Times, you can get a special 20% discount with this code: SML20.

Competition – tweet and win a ticket!

If your budget is tight, try your hand at this competition instead. Tweet one of these three options:

I’m planning to attend The Social Customer 2012 – London, 29 March http://bit.ly/wCN9MA #scrm12

Amazing event w/ @frankeliason, @btcare + @MarksandSpencer: The Social Customer 2012 – London http://bit.ly/wCN9MA #scrm12

I would love to attend The Social Customer 2012 in London because [your reason here!] http://bit.ly/wCN9MA #scrm12

We will monitor the hashtag and the two lucky winners will be notified via Twitter on Monday the 12th of March. Good luck!

Filed Under: Events, Monthly Tagged With: Events

Personal Branding at the Nordic Career Forum in London

The Nordic Career Forum is taking place on the 15th of March this year and the focus is on personal branding. I am a speaker together with Mandy Lehto, Martin Falch, Per Wimmer and the guys from Wildfire. My talk will be on social media and how you can use it to manage your brand, I gave a short interview on the topic for the Link Magazine here. Here's the official description of the event:

The Nordic Career Forum is an annual career fair organised for the 4th time by the four Nordic Chambers of Commerce in London [that includes Sweden, Finland, Norway and Denmark]. The event is primarily targeting young professionals and people who are looking to build their own personal brand.

The event will give corporate members and associates of the organising chambers a unique opportunity to gain understanding of, and access to a highly regarded work force from the Nordic countries and the UK.

The topic of the Nordic Career Forum 2012 will be “Discover and Build Your Personal Brand” with the aim of creating an understanding for what a personal brand is, and how each individual can benefit from it. By arranging a forum for professionals and companies to meet, the Nordic Chambers aim at providing an opportunity for dialog and a platform for networking.

Hope to see you on the 15th! And if you're still not convinced, here's an ad that was run in the London daily City AM today.

Filed Under: Events, Monthly, Personal Branding, Slides Tagged With: Events, Personal Branding

How To Build Your Personal Brand on Social Media [Workshop Slides]

I had the pleasure of running a personal branding workshop last week at our fine offices in Covent Garden, London. This one focuses on social media and online tools and is aptly named Personal Branding from the Inside Out and covers the usual suspects of blogging, LinkedIn, Facebook, Twitter as well as other useful niche tools and networks.

I really enjoy running these type of workshops as in a way I share the strategy and tactics which have worked for me and success stories of others. I also mention the approaches that haven't worked for me but could well work for attendees.

Thought I'd post up a summary of the workshop on SlideShare (great personal branding tactic by the way) and it got almost a thousand views in a few days, this prompted me to post it here as well. If you have any questions on this workshop or indeed any other branding or social media queries just fire away in the comments below (or tweet me @jorgensundberg).

Check out more workshops at the Link Humans training page.

Filed Under: Events, Monthly, Personal Branding, Slides Tagged With: Events, Personal Branding, Social Media, Workshop