How to Become a Social Superhero [Free eBook]

social superheroes banner

Are your marketing powers a bit weak?

90% of all businesses now use social media for business purposes, whether they are trying to build brand awareness, grow an engaged following, support their customers, or leverage social to drive leads and customers for their business.

The trouble is that many companies don’t have the right strategy and tactical plans in place and don’t see any real business benefits from social media.

socialsuperheroes

To address this, we have looked at what strategy and tactics brands should apply in the most obvious way of them all, social super-powers:

  • Stretch – also known as social media reach
  • X-Ray vision – taking advantage of the open web
  • Teleportation – using different networks at the same time
  • Mind reading – predict what your target audience wants
  • Strength – a never-faltering presence
  • Human – every brand needs a human side

We’ve teamed up with our friends at HubSpotBrandwatch and Buzzsumo to create the free Social Superheroes eBook.

social superheroes ebookOur Social Superheroes will show you how to:

  • Research and ensure your content will be successful
  • Find the right content topics and formats to share
  • Produce quality content and in lightening speed
  • Create interesting and eye-catching assets to use on social media during a campaign
  • Stretch the reach of your posts beyond the realm of imagination
  • Make a campaign entertaining and engaging for your audience
  • Hijack and outperform what your competitors are doing
  • Build an influencer network to get others sharing your content
  • Measure the success of your campaign by tracking the right metrics

…plus many more!

What are you waiting for?

superheroes ebook

The Anatomy of the Perfect LinkedIn Profile [INFOGRAPHIC]

Got a LinkedIn profile? Congrats. Now you’re only competing for attention with another 400+ million users. By putting some time into building your profile, you can stand out from the crowd and we’ve put some of our tips into the infographic below by Link Humans. You may or may not reach perfection but hopefully you’ll get some ideas.

 

Takeaways:

  • Start with a good picture. People like visuals on your profile and your professional photo is the most important one.
  • People outside your network can’t see your contact details so make sure to put them in your summary.
  • Keep things fresh by doing regular status updates, share interesting and useful content.
  • Join groups and follow companies to get relevant content. Do you follow us by the way?

RELATED: LinkedIn Usage by Country [SLIDES]

5 Ways to Pimp Your LinkedIn Profile [Slide Deck]

On 23 October we (Link Humans that is) partnered up with LinkedIn to man their Profile Makeover booth at the annual Talent Connect conference in London.

The three of us (Laurence, Jorgen and Laurent over from Paris especially), had over a hundred people coming for profile makeovers, including some of the keynote speakers.

Almost all of our attendees were part of their company’s HR community and as such they are ambassadors of their employer on social media and LinkedIn. We feel that it’s important to lead by example on LinkedIn, by having a strong profile that promotes both the individual and the company it can inspire other employees to do the same.

As we only had about 5 minutes for each person, in the slide deck you will find the top five recommendations we gave our attendees.

If you have any other questions regarding LinkedIn profiles, groups, company pages – just get in touch!

Were you at Talent Connect Europe? Please let us know what you thought of the day!