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Last week I had the pleasure of presenting ‘Social Media and Your Personal Brand’ to no less than 240 young professionals at the Nordic Career Forum in London.

The whole event was very well organised by the Nordic Chambers of Commerce in London and featured exhibitors from companies like McKinsey, Mercuri Urval, Wimmer Financial and European Leaders. The chambers managed to get a large number of paying attendees which was an achievement in itself I think, it’s not easy to get young professionals to give up a Thursday night in this town.

I was one of four speakers and I think we all covered different approaches to personal branding. My talk was about social media and it’s a topic I could speak about until the cows come home, in this case I only had 15 minutes so had to limit the scope. LinkedIn is in my opinion the most important social network for most young professionals so that was my focus. I picked out 10 points from the LinkedIn trainings I deliver to companies that I think would be relevant to anyone looking to further their career by branding themselves online.

Check out the slides and please let me know what you think!

There’s also a YouTube video of this talk, not the best quality though.

photo by: miguelb

My good buddy Murray Newlands is one of the organisers of this impressive event taking place in central London on the 17th of June. Here's the low down:

With the rise of social networks a new marketing medium has emerged: one that requires trust, rewards value and thrives on word-of-mouth. From blogging to video-sharing, Flickr to Twitter, social media marketing is delivering impressive returns. The question is: are you making the most of it?

Topics covered during the day include:

* Insights into the Latest High Profile Viral Marketing Campaigns
* The Psychology of Persuasion: Next Generation Marketing
* How to use Social Networking Theory to Tune your Campaigns
* Innovations in Location-Based Marketing (Foursquare & beyond)
* Tweets that Travel: The Essential Skill of Viral Writing
* Using B2B Social Media to Connect with C-level Execs
* Social Media Techniques for Retail Businesses
* How to Monitor & Measure Viral Campaigns

The conference will be fully interactive with presentations, case studies, Q&A sessions and panel discussions (including panellists picked from the audience). There will also be an Exhibition Area showcasing social media marketing tools and services. The ticket price includes breakfast, lunch, refreshments and a handbook for the day. There will be networking drinks at the end of the day.

Social Media Marketing 2010 is a one-day conference that will bring together leading brands and marketing experts to explore the viral marketing power of social networks. Featuring marketing experts Chris Brogan and Brian Solis (via video), plus Richard Sedley, Mat Morrison, Philip Sheldrake, Andrew Walker, Matt Rhodes, Luke Brynley-Jones and Murray Newlands – it’s an un-missable event for anyone interested in digital or social media marketing. Sponsors include AJI Interactive, Azam Marketing, Propellernet and Synthesio.

For more info and tickets visit: www.socialmediamarketing.co.uk

And the best news of all is that you can get a 10% discount using the promo code “Jorgen”.

Hopefully see you there on the 17th!

LinkedIn and Personal Branding Presentation at the Nordic Career Forum [Slides]

London Event: Social Media Marketing 2010