The State of Personal Branding in Jolly Old England

The organisers of Personal Branding Day in Italy asked me to talk about how Personal Branding is perceived here in the UK. Here’s roughly what I have to say in this video:

  • I started taking an interest in Personal Branding about 3 years ago. After having done recruitment for many years I realised that some candidates never needed the help of a recruiter – employers and clients were always screaming out for them.
  • I know that it works but the actual concept is still struggling a little bit here in England.
  • Blowing one’s own trumpet is not a British tradition – it’s slightly more stereotypical American
  • With the recession we’re in, people realise they have to look after their brand to get new opportunities
  • The Personal Branding industry in the UK is fragmented, you get style consultants, social media types (like myself), personal development coaches and life coaches
  • Celebrities and CEOs will have Personal PR companies, who do tweeting and blogging on behalf of the individuals
  • There is definitely a realisation that one has to market oneself, whether you want to call it Personal Branding or not

I’d love to hear more about what you think of Personal Branding in the UK and other places so please leave a comment!

photo by: Brett Jordan

Related posts:

  1. The Evolution of Personal Branding
  2. Do You Need Personal Branding When Working for a Large Corporation?
  3. Top 10 Personal Branding Quotes from People Who Made It
  4. Personal Branding for Freelancers and Consultants
  5. The 3 Keys To Personal Branding [Mandy Lehto Interview]
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  • http://linkhumans.com/ Jorgen Sundberg

    Very well put Peter, like it!!

  • Pingback: Did You Miss These Posts in July 2012?

  • http://twitter.com/Tanvi_Bhatt Tanvi Bhatt

    Hello Jorgen,

    I must admit, I am a bit surprised to learn of the amateur stage of Personal Branding in UK too! I was under the impression that it was only in India (and Japan too, like Peter mentioned) that I am attempting to usher the dawn of Personal Branding and empower individuals to control their Brands! But like Peter, I too am constantly faced with diverse challenges to spread the awareness and enlighten the minds! But, it’s indeed a gratifying challenge to be the harbinger of a such priceless value addition to everyone’s lives, and I absolutely enjoy every moment of it! :)

    Regards,
    Tanvi

    • http://linkhumans.com/ Jorgen Sundberg

      Excellent, thanks for stopping by Tanvi and best of luck with your branding work in India!